October 16 – Manchester City has added online gaming company Betsafe as an official betting partner for both the club’s men’s and women’s teams.
Betsafe’s main business is through its online platform but the new deal will see in-stadia initiatves including Betsafe-branded betting kiosks. Betsafe will also have access to exclusive behind the scenes footage, LED advertising and an online presence as the club’s official betting partner.
Betsafe, launched in 2006, has more than 450,000 customers from over 100 different countries and offers poker, sports betting and casino games.
Martina Brynielsson, Global Brand Manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we’re over the blue moon to be working with Manchester City FC – we couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s ‘in it to win it’ mentality.
“With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”
Betsafe is offering a range of special markets and promotions to start its partnership, including a kick-off £10 In Play Risk Free bet on all Manchester City games for customers placing a pre match bet on Barclays Premier League games.
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