November 18 – Liverpool have teamed up with club sponsor Standard Chartered to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December 1.
Liverpool manager Jürgen Klopp joined first team players Philippe Coutinho, Emre Can and Jordon Ibe in taking part in the ‘Around the World’ challenge – a football trick that perfectly mimics the shape of the World Aids day ribbon, the signature emblem of the programme (http://bit.ly/1luFsyP).
The Positive Living programme helps educate people about HIV and AIDS as well as reinforcing the message that everyone is entitled to a healthy and positive lifestyle, regardless of the stigma associated with HIV.
Liverpool are using their social media platforms to support the campaign and supporters can get involved by videoing their own ‘Around the World’ challenge and uploading their attempt to Liverpool FC’s official Facebook page – winners will recieve a signed Liverpool shirt up.
Liverpool FC will also be supporting the campaign in their game against Swansea City on Sunday November 29, where Reds legends Kevin Keegan and Terry McDermott will be taking part in a Half Time activity.
Supporters can also get involved with the Positive Living Around the World campaign by taking part in their own ‘Around the World’ challenge and uploading their attempt to Liverpool FC’s official Facebook page with a signed Liverpool shirt up for grabs.
Billy Hogan, Chief Commercial Officer, Liverpool FC, added: “We are immensely proud to be supporting Standard Chartered’s Positive Living Around the World campaign, a forward thinking initiative combatting the perception and stigma of a disease which affects 37 million people.
“Getting to the root of discrimination and changing attitudes towards those with HIV and Aids is something I am sure our fans around the world will support.”
Sir John Peace, Chairman of Standard Chartered, said: “If we can use our international network and our strong partnership with Liverpool FC to raise awareness, educate people about HIV and AIDS, and ultimately help to reduce stigma for people living with HIV, that would be a fantastic achievement for the Bank’s Positive Living programme.”
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