November 19 – Premier League club Liverpool have ramped up their Christmas merchandise programme with the launch of what is calling its ‘Signature Collection’ – a limited edition selection of garments and luxury leather accessories.
The items are different to traditional sportswear sold by clubs with the products being more subtly branded than, for example, the more traditional fare of a club t-shirt.
The products are sourced from a variety of manufacturers and the clubs says are “influenced by the best in British luxury fashion… the collection contains products of the highest quality that have been manufactured by experts in their respective fields that are appropriate for work, travel or everyday use and cater to a wide range of fans.”
Billy Hogan, Liverpool FC Chief Commercial Officer said, “Signature Collection was created to offer a broader mix of products to our fan base – those who are loyal and passionate and want to show their loyalty to the Club even when traditional sportswear may not be appropriate.
“Our merchandising team has been working hard to create an extensive array of product lines for our fans. Signature Collection has been designed and sourced by our team here at LFC, with many of the products produced in the UK. Signature Collection offers a brand new take on traditional sports branded products.”
The launch event was supported by LFC’s official men’s grooming partner Nivea. The limited edition collectionis made up of Merino Wool knitwear including jumpers and scarves and quality leather accessories including a travel bag, washbag, passport holder, wallet and notebook holder. The full Signature Collection can be viewed at liverpoolfc.com/store
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