November 20 – Daily fantasy football platform Oulala.com, which launched its first English language game last month, has secured its first partnership with a Premier League club becoming the Official Fantasy Football Partner of high flying Leicester City.
The Maltese company launched in 2013 and unveiled the monetised version of its game in the UK last month. A skill game, it uses a points system based on more than 70 criteria. It also debuts a ‘live coaching’ feature tool which allows users to make in-play substitutions and team formation alterations in real time.
The deal with Leicester City will see a bespoke version of the Oulala fantasy football game made available to fans, launching at the game against Newcastle United tomorrow.
The new game will fans the opportunity to challenge fellow supporters in head-to-head fantasy battles, with the aim of winning money with their successful teams.
Oulala with promote the game within Leicester City’s stadium, as well as on LCFC.com, the club’s digital channels and within match day programmes.
Valery Bollier, CEO of Oulala Games Ltd said: “This partnership is symbolic for Oulala. Leicester City has been able to do great things, and the club has enjoyed a fantastic start to the season. We believe there are a number of synergies between their business and ours, and that we share many of the same values.
Ian Flanagan, Commercial Director at Leicester City Football Club, added: “We’re delighted to partner with Oulala to bring supporters a new way to game here at Leicester City. Fantasy Football is a relatively established platform in the UK and this will give supporters the chance to pick their sides on their own bespoke-branding LCFC website.
“This partnership also adds to our global appeal – Fantasy Football is a huge and growing industry in countries such as the US and it will provide those Foxes supporters Stateside and elsewhere an opportunity to take part in the LCFC experience.”
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