December 22 – Manchester United has launched its third branded casino game with its social gaming partner KamaGames. Manchester United Social Slots is available to download on both the Apple Appstore and Google Play.
Like the Poker and Roulette social games launched earlier this year, no money can be won on the social slots game but players can take part in social media competitions, with the chance to win Manchester United prizes, such as signed memorabilia, match tickets and VIP experiences.
The games feature images of the club’s first team players and allow fans to interact with each other wherever they are in the world.
Man Utd joined with KamaGames in January and launched their first branded poker game in February. There is no money required to enter a game and there are no cash prizes or pots. But players can enter tournaments.
In March Manchester United launched their own on-line casino in partnership with the club’s online gaming and betting partner bwin. Played online and via an app, the 3D casino is set against the backdrop of Old Trafford. Unlike the on-line ‘social’ casino games with KamaGames, the bwin Manchester United Casino requires real money to play.
Since the launch of the partnership with KamaGames, subscribers to the games have won Bulova watches, signed shirts, met first team players, played matches against Untied legends, as well as making VIP trips to watch the team play at Old Trafford.
Kevin Egan from KamaGames said: “KamaGames are pleased to announce the launch of our 3rd Social Casino Game with Manchester United Football Club. Manchester United Social Slots, powered by KamaGames, combines the latest in mobile gaming technology with the world’s biggest sports brand.
“Adding social slots to our existing Social Poker and Social Roulette Games provide Manchester United fans with a full range of Social Casino titles where they can connect with fans all over the world.”
KamaGames have more than 80 million downloads of its games and have been the top grossing app in its gaming category for the last three years. Man Utd markets hard its estimated 659 million fan base and this is the target group globally that KamaGames wants to engage with.
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