January 4 – Paris St-Germain partner Ooredoo has announced a recent digital promotion generated more than 13 million Youtube views. The promotion, a fan competition, culminated with the sending of 15 winners to Qatar to meet the players and watch a friendly match between Inter Milan and Paris Saint-Germain on December 30 at Qatar’s Al Sadd Stadium.
The campaign, titled ‘Fans Do Wonders’, asked fans to send messages directly to the players via a dedicated site www.fansdowonders.com, or via Twitter, with the hashtag #fansdowonders from April to June.
The video featured PSG’s most recognizable players – forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, and midfielders Blaise Matuidi and Lucas Moura.
More than 8,000 messages were sent during the campaign with the best messages being displayed on LED boards at PSG’s Parc des Prince stadium during matches.
The campaign also generated more than a million visits to the dedicated website, 126,000 new fans on the group Facebook page and 24,000 mentions on Twitter.
Ooredoo is a communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. It has revenues of more than $9.1 billion and has 114.9 million customers globally.
H.E. Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo, said: “To witness the success of this campaign is truly inspiring. Using our Supernet, we have spread the word of sportsmanship and healthy living across our footprint, and hopefully set in motion the next generation of footballing stars with our technology.”
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