CONCACAF uses CL clubs to promote social campaign

CONCACAF logo

February 24 – In a welcome break from news on reform and political manouevring issues, CONCACAF has announced that it is using the quarter finals of its club showcase championship, the Scotiabank Champions League, “to promote social well-being through soccer”.

The aim is to raise awareness through football clinics on diversity, education and the benefits of a healthy diet.

“The Confederation is partnering with SCCL teams to instill the love for the game of football in young people, while using the sport’s power to create a positive impact in the communities we serve,” said CONCACAF Acting General Secretary Ted Howard. “We have a responsibility to use football’s unique platform to educate and improve health, well-being and social inclusion.”

Clinics will take place at the quarterfinalists’ home venues and will give an opportunity for youth and children to learn about the core themes as well as improve their football skills.

The participants will then have the opportunity to watch the matches as well as meet coaches and players. The eight teams qualified for the current round America, DC United, Gallos Blancos de Queretaro, LA Galaxy, Real Salt Lake, Santos Laguna, Seattle Sounders, and Tigres.

CONCACAF was the first confederation to undertake a social inclusion programme across its region. Titled Embrace Diversity, it was a key initiative of former president Jeffrey Webb and one that has survived the tumultuous changes taking place in the confederation’s organisation.

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