March 22 – Telecommunicatios company Oi has become the first local sponsor of the 2014 World Cup in Brazil, it was announced today.
Oi is the largest telecommunications company in Brazil, offering local and long-distance voice transmission, mobile telephony, data communication, internet and entertainment.
In a landmark agreement, which begins next year, Oi will become the official FIFA World Cup telecommunications service provider for the 2014 World Cup in Brazil.
Already a major contributor to sporting development within its homeland, Oi is set to play a major role in hosting the most eagerly anticipated sporting event of recent times in Brazil.
“Efficient and reliable communications are a vital and integral part of everything we do in the modern world, and to approach a FIFA World Cup without the help and expertise of a major telecommunications provider would be unthinkable,” said Thierry Weil, Director of FIFA’s Marketing Division.
“We are therefore delighted to announce that Oi will be joining FIFA as a global sponsor for the 2014 FIFA World Cup Brazil.
“Already Brazil’s largest telecommunications company, Oi has a rapidly-expanding reputation throughout Latin America and represents a perfect fit within the portfolio of FIFA’s World Cup Sponsors.
“We’re especially pleased that Oi is committed to continuing its emphasis on the sporting development of its own youth as this is obviously something that remains extremely close to our own hearts here at FIFA.”