By David Gold
May 3 – Arsenal has announced a three year partnership with home appliance manufacturer Indesit to help drive their business in the UK and Europe.
The club are looking to increase their commercial revenues after making £44 million ($73 million) through such ventures last season, which was just over half of that made by rivals Manchester United.
Arsenal are lying in third place in the Premier League and majority shareholder Stanley Kroenke is this week submitting formal paperwork for his takeover of the London club.
Tom Fox, Arsenal’s chief commercial officer, said: “The Arsenal name is known and recognised around the world.
“It is synonymous with an attractive style of play, a youthful team, innovation, tradition and winning.
“These values are immensely powerful for our partners and provide them with a platform to both differentiate their brands and connect them on a meaningful level to our fans and potential fans around the world.
“The more we understood about Indesit’s approach to the market, their company values and plans for growth, the more we both realised how a relationship with Arsenal could benefit both parties.”
“I’m delighted to welcome Indesit on board as an official partner of Arsenal,” added Vinai Venkatesham, Arsenal’s global partnerships head.
“We’ve enjoyed working closely with Indesit to put together a partnership to best suit both organisations and I look forward to working just as closely with them in the years ahead to maximise the potential of our relationship.”
Indesit Brand marketing director, Marco Rota said: “Arsenal Football Club has values linked to our brand, which is why we are particularly happy to sign an agreement with a partner with so much popularity, not only in the UK but all over Europe too.
“Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a successful partnership together.”
The deal will begin following the Emirates Cup at the end of July.
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