April 14 – Premier League Swansea has commissioned digital agency Rippleffect to overhaul its official web platform with a re-launch planned for the start of the 2017/18 season.
The brief to the Trinity Mirror-owned agency is to enhance the club’s UK and global presence with a cutting-edge, fan-focused and commercially successful website.
This will include devising a long-term, multi-channel strategy to maximise the potential of digital in engaging fans and supporting the club’s commercial objectives, primarily around ticketing, hospitality and retail.
The new site will feature the latest news, interviews, video and statistics as well as a new, interactive match centre. The site will be optimised for all devices – including mobile, desktop and tablets – and offer the club greater flexibility for how they communicate with fans and other stakeholders.
Leigh Dineen, vice chairman of Swansea City, said: “Our plans will focus on creating a website that becomes the preferred digital destination for Swansea City fans.”
Ben Hatton, managing director of Rippleffect, added: “Over the last 14 years, we’ve been trusted by some of the best known and most successful clubs in British football. We are proud to add Swansea City to that list and look forward to helping the club make the most of digital whilst providing the fans with a website they can be proud of.”
Rippleffect’s client list includes Everton, Arsenal, Aston Villa, UK Sport, Chester Racecourse and the Professional Darts Corporation among its clients.
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