May 11 – Premier League Watford has agreed a three-season sponsorship with Divisa Capital who will become the club’s new Official Foreign Exchange Partner. No fugure was announced for the deal.
Divisa Capital will help the club access the best FX rates and the company will also receive hospitality and advertising opportunities as well as IP rights and integration across the club’s communication channels.
Divisa Capital, is a global brand, with offices in the UK, US, New Zealand and Armenia.
Arik Oslerne, director at Divisa Capital, said: “The strategic partnership with Watford Football Club is a natural synergy in terms of ambition and growth potential for Divisa Capital. We further share the same vision and community values, resonating with our own global clientele, which we expect to build on to foster mutual benefits for the Club’s foreign exchange needs.”
The global reach of this deal was emphasised by Spencer Field, Watford’s commercial director . “As we continue to move forward as a club, it is important that we can work with brands to deliver business results on a global basis,” said Field.
“We are delighted that Divisa Capital, as an ambitious International company, has recognised the potential of the Club and we look forward to working with them over the next three years.”
The deal was negotiated by sports marketing agency Sportquake.
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