August 10 – Premier League West Ham United have announced a three-year partnership with American destination marketing firm, Experience Kissimmee. The Florida-based firm will be the club’s Official Destination Partner starting this season.
Experience Kissimmee President & CEO DT Minich said that the partnership is the “first of its kind between a U.S. destination” and a Premier League team. “This agreement will put the Experience Kissimmee brand in front of sold-out crowds in the heart of one of our most important travel markets.”
Kissimmee is in Central Florida and close to the state’s world-famous theme parks and boasts a number of resort hotels as well as a large number of vacation rentals. It is an hour away from Florida’s beaches if the theme park adventure rides prove to be too hectic.
Experience Kissimmee branding will be across West Ham advertising assets both digitally and inside and outside their new stadium in London’s Olympic Park. Fans will have be offered special holiday packages.
West Ham United vice-chairman Karren Brady said: “Following this summer’s highly successful US tour, we are delighted to have forged another significant relationship in the States, particularly one that will benefit our supporters.
“The coming season is as important as they come and we wholeheartedly welcome Experience Kissimmee on board at this most exciting time. This is a fantastic opportunity for our fans to take advantage of excellent deals to visit a beautiful part of the world.”
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