September 20 – Women’s football in Scotland has been given a boost with the addition of energy provider SSE as the first major sponsor of Scottish Women’s Football (SWF) in the country.
No exact figure was put on the four-year deal but it believed to be in the ‘six-figures’.
Scotland have qualified for the Womens Euros and SSE will become an official partner of the Scotland Women’s National Team and title sponsor of the newly re-branded SSE Scottish Women’s Cup. The deal, the first ever joint sponsorship agreed by the Scottish FA and SWF, will kick-off ahead of this year’s SSE Scottish Women’s Cup Final at Superseal Stadium, Hamilton, on Sunday 6thNovember, broadcast live on BBC Alba.
Scotland have two places in the UEFA Women’s Champions League – Hibernian and Glasgow City – with Hibs drawn against European giants Bayern Munich in October.
The 2016 SSE Scottish Women’s Cup will be the first time that the winners will receive prize money, with the pot to be extended to earlier rounds from next season.
Scotland National Coach, Anna Signeul, said: “This is a very exciting announcement, and one that recognises the hard work taking place on and off the pitch in Scotland over the past few years.
“We’re delighted SSE will be working with us to support the women’s game in this country, and I’m sure this new investment will help us to continue to grow the game, and break new ground.”
John Stewart, SSE Director of Human Resources, said: “We have already made a commitment to supporting women’s football through The SSE Women’s FA Cup but see this investment as an opportunity to help drive the women’s game forward in Scotland, inspiring both future players and supporters of women’s football.
“SSE also sees the partnership as an opportunity to increase grassroots support for girls with the goal to get more girls playing the beautiful game.”
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