May 9 – Arsenal surged closer to matching Manchester United’s weekly Twitter growth this week with 52,000 new followers compared to Manchester United’s 59,500 – a timely gain matched with a rare win against them in the league. Just as Man Utd’s players are fatiguing after a long season, is the phenomenal growth rate on Twitter doing the same?
Certainly north western rivals Liverpool are seeing an increase in popularity moving above Chelsea for the second week in a row. Their third most followers for the week (matching their position in the EPL) is reversing the previous trend that has seen EPL leaders Chelsea return to Twitter title chasing after a year in the doldrums.
Chelsea’s fall from Twitter top tier leadership in the 2015/16 season coincided with the club’s poor form on the pitch and the increasing toxicity of manager Jose Mourinho who developed a miserable public persona and went to war with players and staff, with the most notable incident being the humiliation and sacking of doctor Eva Carneiro
If a barometer is needed for Jose’s value to Manchester United then Twitter might be a measure that communicates public opinion, not just in the content but in the weekly followers stats.
Elsewhere in the Twitter stats, Hull, in a desperate fight to stay out of the relegation zone, have been most active amongst the Premier League clubs this week with 280 tweets, closely followed by West Ham with 260 and then Southampton with 230.
In terms of percentage growth Middlesbrough seem to have had a sympathy vote with the highest growth of the week (0.63%) despite tweeting only 41 times.
EFL Champions Newcastle United should start looking ahead to their Premier League future if they are to fully take advantage of the opportunities offered by maximising growth in social media. Their growth in new followers this week (3,200) would rank equal 9th in the Premier League with Southampton, but with an overall growth of only 0.22%, they would only have beaten Leicester (0.16%).
Source: Insideworldfootball
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