June 7 – Cristiano Ronaldo will be the cover athlete for EA Sports FIFA 18 game that will go on worldwide release September 29. Incredibly, it is the first time Ronaldon has been on the cover.
The world’s best player has helped fuel the biggest leap forward on the pitch that we’ve ever delivered,” said Aaron McHardy, Senior Producer for EA SPORTS FIFA. “We are extremely excited to partner with Cristiano – working with him we learned a lot about his unique play style and what makes him so special. His passion, energy and global fanbase make him the perfect ambassador for FIFA 18.”
Ronaldo has a social media reach bigger than any of the world’s biggest football clubs with more than 53 million followers on Twitter and more than 121 million likes on Facebook, a compelling marketing target group for the world’s biggest selling sports video game.
EA says that the new game is a major improvement on previous versions. It will be available for PlayStation 4, Xbox One, PC, Nintendo Switch, PlayStation 3, and Xbox 360 platforms.
“To deliver innovation in FIFA 18, Cristiano Ronaldo’s data was recently recorded during a training session at a mobile EA Capture studio in Madrid. Data capture of Ronaldo’s acceleration, run cadence, skills, and shooting technique were all recorded to bring veracity to his likeness and personality in FIFA 18. His data also informed important gameplay elements including fluidity, player responsiveness and explosiveness,” said EA.
Gamers who pre-order the Ronaldo Edition of FIFA 18 on the PlayStation 4, Xbox One or PC will receive three-day early access, and up to $60 worth of additional content. EA says this includes 20 jumbo premium gold packs (1 per week for 20 consecutive weeks), eight special edition FIFA Ultimate Team (FUT) kits designed by artists on the FIFA 18 soundtrack and a Cristiano Ronaldo loan player for five FUT matches.
EA Access and Origin Access members get up to 10 hours of play time starting Thursday, September 21 as part of the Play First Trial. More details on the game are to be announce June 10 at EA Play while gamers in Los Angeles can experience the game first hand at EA PLAY FanFest in Hollywood.
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