Benfica lands Emirates in three year shirt deal

Benfica and emirates

By Mark Baber
May 20 – Under a year since Emirates became the official airline of Sport Lisboa e Benfica, a three-year shirt sponsorship deal has been agreed between the two parties, whereby Fly Emirates will be displayed on the team jersey until the end of the 2017/18 season.

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Nigeria, Nike and the cost of homophobia

Nigerian Football Federation logo

By Mark Baber
May 19 – A row has broken out in Nigeria over what is being termed the “slave contract” between Nike and the Nigerian Football Federation (NFF) over the sponsorship of national team shirts. The argument sees the NFF marketing department pitted against the Pinnick-led hierarchy, with neither party keen to discuss a major underlying issue – sports brands’ reluctance to sponsor a federation in which homophobia poses significant reputational risks.

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Have Brazil sold their football soul to Pitch and personal greed?

Brasil shirt

By Samindra Kunti
May 19 – In the vicinity of the iconic Arc de Triomphe in Paris’s affluent eighth district, football fans milled about the entrance of the ritzy Hotel du Collectioneur under a slight drizzle late in March. They were looking to get a glimpse of Brazil’s football stars. Chelsea’s Oscar briefly sauntered through the plush lobby, a little casual in his flip-flops. Heads turned and outside pandemonium ensued.

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