Real Madrid to unveil new app in football’s global technology wars

real madrid fans

By David Owen
May 18 – Top football clubs face a common problem: as their global brands become more powerful, their fan-bases become more remote and harder to engage with – and to monetise. Digital technology seems an obvious route to addressing this issue, and this week Real Madrid, which has been notably quick off the mark in the use of social media, will launch its latest initative for connecting with supporters worldwide.

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Qatar labour camps back in spotlight as calls for reform mount

Qatar labour camps

By Andrew Warshaw
May 18 – Amid reports that a BBC correspondent has become the latest western journalist to be detained in Qatar despite being invited as part of an official tour, fresh calls were made in London today for FIFA’s World Cup sponsors to use their commercial clout to radically improve conditions for thousands of migrant workers employed on construction sites.

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Kenya: MP&Silva drop FKF Premier League cash funding

Kenyan fan

By Mark Baber
May 15 –  MP&Silva will reportedly not be stumping up more cash for the Kenyan Football Federation’s (FKF) attempt to set up a new Premier League in its own name, in a week in which the Kenya Premier League (KPL) moved to lay down the basic rules for player participation in the Kenyan national team games.

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