FIFA health initiative rolls out across Brazil

11 for health

June 30 – FIFA’s ’11 for Health’ initiative has been using the tournament to spread its messages throughout Brazil. A closing ceremony was held at the Arena Amazonia in Manaus to mark the climax of a thirteen-week long schedule of events that involved children from the surrounding area, engaging them with the lure of football to learn about health.

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Day 18 match previews: NED v MEX, COS v GRE

Brazil 2014 logo

June 29 – CONCACAF vs UEFA. Mexico are growing in stature, the Dutch are growing in renewed promise. Costa Rica have grown up while Greece have the look of having grown old, and sage in the process. All up for grabs in the battle for places in the quarter finals.

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Europe wakes up and smells the Brazilian coffee

Brazil eye

By David Owen
June 27 – European teams finally began performing to their potential in the last round of World Cup group matches, running up an impressive eight victories and enabling UEFA to snatch second spot in the race to be the best-performing confederation at Brazil 2014.

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Adidas asserts grip on Battle of Brands

adidas

By David Owen
June 27 – Adidas teams enjoyed a storming final round of group-stage matches at the World Cup in Brazil, as those supplied by rival Puma wilted. With 75% of Brazil 2014 games now completed (even if the most important are still to come), the company, which expects to sell more than 8 million World Cup team replica shirts and 14 million ‘Brazuca’ footballs, has taken a grip on the World Cup Battle of the Brands.

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Day 17 match previews and stats: BRA vs CHI, COL vs URU

Brazil 2014 logo

June 27 – The peculiar feeling of a rest day has settled around the world before the World Cup gets down to last 16 business, the calm before the storm begins again. The opening two knockout matches are all Latin American affairs featuring two of the most exciting teams in the World Cup so far, Colombia and Chile. Brazil are playing as well. As are a toothless-looking Uruguay.

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Time to clock the divers and writhers of Brazil 2014

Diving in style

June 27 – The Wall Street Journal has published its own findings on divers and writhers at the world cup. In an article that laments the nuisance of ‘injuries’, they have tallied up all the incidents in which a team’s player has seemingly feigned hurt, accumulating the total time spent portraying the absent agony, which they have dubbed ‘writhing time’.

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Chinese betting war escalates as insurers get in on the World Cup act

China sports lottery

June 27 – The Chinese are finding ways to use the 2014 FIFA World cup to circumvent local gambling laws. In general gambling is illegal in China, but in instances where the proceeds are donated to charity, exceptions are allowed. Alibaba and Tencent Holdings, two of China’s dominant Internet companies, have linked up with provincial lottery centres so as to allow betting on world cup matches.

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