PSG close massive €150m deal with Qatar Tourism Authority

53831.3

By Andrew Warshaw
October 31 – Qatar’s relentless bid to secure a major profile in Europe has been significantly enhanced by a deal between Qatar Tourism Authority and Paris Saint Germain worth a reported €150-€200m a season. Widely rumoured last season, the partnership is designed to promote Qatar as a tourist destination to European audiences.

Read more …

CSKA get UEFA stadium sanction for racist chanting, but remain in denial

CSKA fans

By Andrew Warshaw
October 31 – UEFA has ordered the partial closure of CSKA Moscow’s stadium for their next home Champions League tie as a result of the highly published racist chanting towards Manchester City’s Yaya Toure. The Russian club, which strongly denied the claims, were charged after Toure complained about being verbally abused by a section of the crowd during City’s 2-1 win on 23 October.

Read more …

IFA closes with passionate debate on the future for ‘mega events’

ifa-zurich-banner-240

By Paul Nicholson
October 30 – The final session of the International Football Arena (IFA) event in Zurich lived up to expectations, producing a passionate debate across a wide range of issues surrounding the hosting of big events. If the final verdict was that there is still a place for mega events, the conclusion was clearly that more needs to be done in communicating what hosting of the events will entail.

Read more …

Act global think local, FIFA rethinks World Cup marketing packages

FIFA--006

By Andrew Warshaw
October 30 – For the first time ever, FIFA plans to offer companies the opportunity to purchase regional sponsorship packages for the World Cup, starting with Russia in 2018 and Qatar four years later. Speaking at a post-LOC 2018 board meeting in Kazan, FIFA’s Marketing Director Thierry Weil confirmed the new commercial structure, highlighting the opportunities and value on offer.

Read more …

Platini’s 40-team World Cup plan gets cold shoulder from Russia and FIFA

michel-platini 1125045c

By Andrew Warshaw
October 30 – FIFA and Russia’s 2018 World Cup organisers have joined forces to play down Michel Platini’s idea of expanding the World Cup to 40 teams. The UEFA president made the proposal in a newspaper in which he suggested that all but one of the extra teams be drawn from continents other than Europe in an attempt to find a compromise to pacify Continents seeking greater representation.

Read more …

David Owen: Mega-events – why FIFA needs to engage the little guy

It is 29 July 2012. I am on a bus with other journalists being whisked through south-east London on a lane reserved for Olympic vehicles. Beside us, I am uncomfortably aware, snakes a long queue of non-Olympic traffic. It is at this point that I spot a road sign that makes me do a double-take. It says: “Ha Ha Road Closed”.

I later checked on a city map and there is, bizarrely, a Ha Ha Road in that area of the UK capital.

Read more …