July 7 – AC Milan has expanded its partnership with Italian HVAC specialist Clivet, which will now serve as the club’s Official Climate Partner and take on naming rights for its training ground.
July 6 – DAZN’s relentless pursuit of global football supremacy has taken another significant stride with the acquisition of comprehensive Serie A rights across multiple international territories, positioning the streaming giant as an increasingly formidable force in worldwide football broadcasting.
July 6 – Red Bull’s pioneering spirit has found its latest expression through German Bundesliga club, RB Leipzig’s groundbreaking adoption of virtual perimeter advertising, cementing the organisation’s reputation as football’s most forward-thinking commercial operation.
July 4 – Aston Villa has announced a new partnership with Xapo Bank, a bitcoin-first private bank, marking another high-profile entry from the crypto and fintech space into Premier League football.
July 4 – Serie A’s Udinese Calcio has signed Italian snack manufacturer Crich as their Official Training Kit Partner for the 2025/26 season, expanding their commercial portfolio with a regional brand ahead of what is expected to be a financially cautious campaign.
July 3 – Italian giants AC Milan has agreed a deal with Bulgarian betting company WINBET who will become the club’s Official Regional Betting Partner. The long-term partnership was signed in Sofia in the presence of Maikel Oettle, chief commercial officer of AC Milan, club legend Alessandro Costacurta and WINBET’s COO Viktor Perenovski.
July 3 – The Kings League continues to ride a wave of digital-era fanfare, with organisers announcing that the 2025 Kings World Cup Clubs in Paris drew a claimed 102 million viewers over its two-week run.
July 3 – West Ham United have unveiled a new multi-year partnership with BoyleSports, Ireland’s largest independent bookmaker, in a deal that sees the betting firm take over as front-of-shirt sponsor from the 2025/26 season.
July 3 – Barcelona have shared stunning details of the commercial strategy surrounding the Espai Barça project, which centres around the renovation of their Camp Nou stadium.
July 3 – Premier League Crystal Palace have signed a multi-year extensions to their partnership with Italian sportswear brand Macron.
July 2 – France’s Ligue de Football Professionnel (LFP) has announced it will launch its own television channel to broadcast Ligue 1 matches from next season, following the collapse of a short-lived agreement with streaming platform DAZN.
July 2 – The Football Association of Montenegro (FSCG) has extended its sponsorship agreement with the Trebjesa Brewery, marking 15 years of cooperation between the FSCG and one of Montegro’s largest companies.
July 2 – Financial services firm Ebury has become the Official FX Partner of Aston Villa who will the firm’s global platform topower Villa’s financial tech, optimising operations and growing international business.
June 30 – West Ham United have announced a multi-year extension to their 5-year partnership with Jeton, which will see the brand continue as its Official Unified Finance App partner.
June 27 – Conmebol has announced a new chapter in its expanding relationship with the betting industry, confirming Betano as the Official Sponsor of the 2025 Copa América Femenina.