February 21 – Manchester City have struck a multi-year partnership with digital consultancy Publicis Sapient, naming the firm as its official digital business transformation partner in a move aimed at modernising the club’s digital ecosystem.
February 21 – Sports broadcaster DAZN can’t keep itself out of the news in one way or another. Hot on the heels of agreeing to a billion-dollar investment from the Saudi Public Investment Fund, they are now embroiled in a row with Ligue de Football Professionnel (LFP).
February 20 – Coca-Cola has confirmed it will replace BodyArmor with Powerade as the official sports drink of Major League Soccer (MLS) and U.S. Soccer. The beverage giant, a long-standing partner of football’s biggest tournaments, is backing Powerade’s resurgence to attract younger consumers while aiming to wrestle back market share from Gatorade.
Wednesday 19 – Online bookmaker Stake.com, who are the short sponsors of Everton but have been banned in the UK, have turned their attention to South America and announced a front-of-shirt sponsorship with Chilean Primera División side, Club Deportivo Ñublense.
February 18 – The rumours surrounding the Saudi Arabian investment in DAZN can now be confirmed as fact, after SURJ Sports Investment agreed to buy a minority stake in the sports broadcaster.
SURJ Sports Investment is part of the Saudi fund known as PIF (Public Investment Fund) and was launched in 2023. It will work with DAZN to create DAZN MENA (Middle East and North Africa).
February 17 – In the latest broadcast crisis in French football, the Professional Football League (LFP) has taken legal action against rights-holder DAZN over withheld payments.
February 17 – The Argentine Football Association (AFA) has inked a sponsorship deal with crypto exchange XBO.com, making it the Official Global Sponsor of the Argentina National Team for 2025.
February 17 – The defending Major League Soccer (MLS) champions, the Los Angeles Galaxy have just signed a sponsorship agreement with the Royal Bank of Canada (RBC), and its LA based subsidiary City National Bank (CNB).
February 17 – Inter Miami CF, and Argentine great, Lionel Messi have announced they are partnering with the GOAT’s energy drink Más+ by Messi.
February 14 – Streaming platform DAZN and US Spanish-language broadcaster Univision have agreed a sublicense deal for 18 Club World Cup matches across its channels.
February 14 – Goodison Park was at the epicenter of a wonderous derby match versus Liverpool on Wednesday, but it was back to business on Thursday for Everton as their front-of-shirt sponsor was confirmed as having to give up its betting license in Great Britain.
February 13 – Former DR Congo captain Youssouf Mulumbu has waded into the debate over football clubs sponsoring Visit Rwanda by calling on them to reconsider the partnership.
February 13 – Major League Soccer (MLS) have announced a multi-year partnership with Century 21 Real Estate LLC, making the real estate company the ‘Official Real Estate Service Partner’ of MLS, the MLS All-Star game, and the MLS Cup.
February 12 – A month ago EA Sports was facing serious concerns about its grip on the football gaming industry. A 17% drop in its stock price, a downgraded fiscal forecast, and underwhelming early performance from EA Sports FC 25 raised doubts about whether the company’s dominance in the market was beginning to slip.
February 12 – Sports.com has secured a multi-year global partnership with football trade show organiser Soccerex. part of the deal, Sports.com will be the title sponsor for six events, including Soccerex 2025 in Cairo, Amsterdam, and Miami.