April 14 – The iconic experience of completing a Panini sticker album during major tournaments has long been a cherished tradition for football fans worldwide. Now, in a groundbreaking development, Egypt’s Al Ahly FC has become the first Middle Eastern club to be featured in the renowned Panini sticker collection, marking a significant milestone in the club’s global expansion.
April 14 – Former World Player of the Year, Cristiano Ronaldo has done everything on the field of play, and now he is attempting to conquer the silver screen joining forces with British filmmaker Matthew Vaughn in creating an independent film studio.
April 11 – AS Monaco have announced a new five-year partnership with Japanese sportswear manufacturer Mizuno, who will become the club’s official kit supplier from July 1, 2025.
April 10 – Betting operator Superbet has become the new title sponsor of Brazil’s second division, the Série B.
April 10 – Chelsea have signed a new global partnership with Vietnamese technology giant FPT Corporation, aiming to accelerate the club’s digital transformation and expand their global reach.
April 9 – PepsiCo, who have been a supporter of UEFA Women’s Football since 2019, have renewed their sponsorship until 2030.
April 9 – Rhode Island FC, who debuted in the US’s second tier USL Championship in 2024, will open their second season in their new stadium with a new corporate partner, Centreville Bank, who have bought the stadium naming rights.
April 8 – Cristiano Ronaldo’s off-pitch brand continues to expand with the launch of the first CR7 LIFE flagship store and museum in Hong Kong, marking the footballer’s most ambitious commercial move in Asia to date.
April 7 – The rocky relationship between broadcaster DAZN and France’s Ligue 1 (LFP) has hit a new low with DAZN considering cancelling its contract at the end of the domestic season.
April 7 – AC Milan have announced a new regional partnership with Reals, a leading sports betting and online gaming company in Brazil, as the Rossoneri look to deepen their presence across Latin America. The agreement sees Reals become the Official Regional Betting Partner of the club in the region.
April 7 – German club Borussia Dortmund is always at the forefront of innovative ideas, and their latest partnership pairs football with the pig-skin variety of football as they have collaborated with the Pittsburgh Steelers of the National Football League (NFL).
April 4 – Premier League Brentford have added a new name to its growing commercial portfolio, announcing a partnership with UK-based security specialists DeterTech as the club’s official site security partner.
April 3 – The National Women’s Soccer League (NWSL) continues to go from strength to strength, announcing a multi-year sponsorship deal with communications giant AT&T.
April 1 – As UK households brace themselves for increased energy, water and council tax bills starting this week, the English Football League (EFL) and Smart Energy GB have extended their partnership to support football fans in managing rising energy costs.
April 1 – AS Monaco and VBET have locked in a long-term partnership extension, securing their collaboration until 2029 in a move that strengthens both brands in the highly competitive sports betting market.