December 18 – The DFL Deutsche Fußball Liga is making Bundesliga live content more accessible in select international markets by expanding its ‘Bundesliga Pass’ OTT service with OneFootball to Vietnam and South Africa.
December 13 – Stats Perform has expanded its media data partnership with Football DataCo (FDC), with its Opta sports data brand becoming the official insights provider for FDC competitions.
December 9 – Global sportswear brand Puma and Manchester City have unveiled an innovative AI-powered kit design platform, giving fans the unprecedented chance to design the club’s official Third kit for the 2026/27 season.
December 9 – The Argentine economy is in meltdown however the Argentine Football Federation (AFA) has never had so much success, and that looks to continue as they are about to step into the Metaverse.
November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
November 22 – Her Game Too has partnered with EA Sports to launch an initiative aimed at introducing women and girls to live football matches for the first time.
November 5 – The Ligue de Football Professionnel (LFP) has entered a five-year partnership with WSC Sports to drive AI-powered content automation for Ligue 1 McDonald’s, Ligue 2 BKT, and the Trophée des Champions.
November 4 – FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the football and basketball divisions of the club, with the core aim of optimising the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
October 30 – AS Monaco have extended their partnership with Strikerz Inc., the developer of the online football game UFL, until 2026 as the club looks to sink its teeth into the eSports market.
October 15 – The Aussie A-League has extended its official media data partnership with Stats Perform, which will see the addition of Opta Search and Opta Stream, as the league looks to unlock new sponsor inventory and deepen engagement for fans of its men’s and women’s competitions.
October 9 – The Belgian Pro League has announced a series of major technological investments aimed at boosting its position in European football, with innovations focused on semi-automated offside technology, advanced data collection across all levels of the game, and precision limb-tracking.
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.
October 2 – Manchester United have launched a new-look digital club shop just seven months on from selecting software company Scayle as their long-term e-commerce partner.
October 1 – The MLS is taking an ownership position in mobile streaming platform OneFootball in a deal that will give OneFootball access to MLS highlights.