July 8 – With the deregulation of the online betting business state-to-state across the US, Major League Soccer (MLS) has appointed the bookmaker sales of IMG – IMG Arena – as its official data distribution in a deal that could net the US league $270 million, according to reports.
June 10 – The second edition of the Fan Relationship Index (FRI) from the CLV Group finds that the big six Premier League clubs are missing out on a massive £700 million of revenue from commercial deals.
June 7 – Cryptocurrency might have crashed but it hasn’t stopped Portuguese giant Benfica from becoming the country’s first club to launch a Fan Token on the blockchain-powered Socios.com platform.
June 1 – The East Asia Football Federation (EAFF) has stuck a deal with NuArca Labs who will become the regional associations Official NFT Partner with a focus on the upcoming 2022 EAFF E-1 Football Championship to be played in Japan in July.
May 30 – This Wednesday will see the Finalissima 2022 played at Wembley Stadium between South American champions Argentina and European champions Italy, a revived version of the Artemio Franchi Cup, last played in 1993.
May 18 – Germany’s Bundesliga and Bundesliga 2 clubs will receive more than €170 million from the 2023-24 season from the licensing of the global rights for stickers and trading cards, including non-fungible tokens (NFTs).
By Samindra Kunti
May 17 – La Liga has taken another big step in its bid for digital transformation by partnering with TVM, a South Korean global sports metaverse platform, in a two-and-a-half-year deal.
May 12 – Blockchain-based football game TopGoal, which is targeted expansion in Asia, has agreed a strategic partnership with South Korea’s Klatyn Foundation, one of the country’s largest publicly traded technology companies.
May 12 – The Argentine FA is to launch a personalised NFT platform with streaming platform OneFootball.
May 9 – Serie A has further embraced new sports video technology via a three-year deal with WSC Sports that will create real-time highlights.
May 5 – Blockchain platform Socios has signed a league-level deal with Major League Soccer, making further strides into US sports.
May 2 – Serie A broke new digital ground this weekend, with AC Milan’s 1-0 win over Fiorentina being the first football match ever broadcast on the metaverse.
April 29 – Trabzonspor, who need just two points from four games to be crowned Turkey’s Süper Lig champions, will celebrate with the launch of their first set of NFTs.
April 8 – Italian giants AC Milan have launched their first official NFT, a 3D NFT of a Rossoneri jersey found in South Sudan.
April 8 – Virtual advertising specialist Supponor has been given German league-wide approval to supply software-based virtual advertising, via its Supponor AIR solution, from the Deutsche Fußball Liga (DFL).