March 30 – Argentina and Paris Saint-Germain star Lionel Messi has agreed a three-year deal to promote digital fan token company Socios.com. Reports say Messi will earn $20 million from the endorsement.
March 29 – Ligue 1 club AS Monaco has agreed a partnership with NFT consultancy Capital Block who will become the become the official NFT agency of AS Monaco.
March 25 – Premier League Liverpool have launched their first NFTs, a collection of illustrations of 24 Liverpool men’s team players based on their individual likenesses and superhero characteristics.
February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
February 11 – Botafogo have signed a sponsorship agreement with Turkish blockchain platform Bitci, becoming the latest Brazilian club to enter the fan-token market.
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.
January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
January 19 – Just a week after the playing of the Supercoppa Frecciarossa between Inter and Juventus, Serie A have launched their latest limited edition NFT collection on Crypto.com.
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
December 9 – Socios.com are racking up the crypto air miles. Having yesterday announced Brazil’s Palmeiras as joining their Fan Token universe, today they are in Europe unveiling Crystal Palace as the sixth Premier League team to sign up.
December 3 – AS Monaco has agreed a two-year partnership with software game developer Strikerz Inc, to make its soon-to-launch online football game UFL, the club’s Official Football Gaming Supplier.