January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
January 19 – Just a week after the playing of the Supercoppa Frecciarossa between Inter and Juventus, Serie A have launched their latest limited edition NFT collection on Crypto.com.
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
December 9 – Socios.com are racking up the crypto air miles. Having yesterday announced Brazil’s Palmeiras as joining their Fan Token universe, today they are in Europe unveiling Crystal Palace as the sixth Premier League team to sign up.
December 3 – AS Monaco has agreed a two-year partnership with software game developer Strikerz Inc, to make its soon-to-launch online football game UFL, the club’s Official Football Gaming Supplier.
November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
November 4 – Cash-strapped Barcelona are the latest club to enter the scramble to create NFTs, announcing a deal with Cyprus-based Ownix, a premium Ethereum-based NFT marketplace.
November 2 – Veteran goalscorer Zlatan Ibrahimovic claimed another record Sunday, being the first player to have a goal celebration turned into an NFT (non-fungible token) ‘minted’ live during the game.
November 2 – Premier League Liverpool FC (LFC) announced have partnered with mobile game PlayerUnknown’s Battlegrounds (PUBG) Mobile in a deal that will see Liverpool’s marks introduced into the game.
November 1 – Sportradar has signed a deal with UEFA to be the European confederation’s exclusive betting data distributor. The agreement also makes Sportradar UEFA’s authorised data collector.
October 20 – UEFA has opened up a new cryptocurrency rights category, inviting bids for the licensing rights to the Champions League for the 2021-24 cycle.