Qualtrics joins as Man City partner with mission to improve fan experience
October 14 – Manchester City today have partnered with Qualtrics who will become the club’s official Experience Management Software partner.
02 April 2025 GMT: 19:45
Digital platforms
LaLiga and Microsoft launch Beyond Stands enhanced data portal for fans
October 7 – LaLiga and Microsoft have combined to launch a new football statistics portal, Beyond Stats, that they say will revolutionise the fan experience with deeper insights into game play.
Bundesliga joins LaLiga on Sorare fantasy platform with player card NFTs
October 6 – Bundesliga International, the marketing arm Germany’s Bundesliga and Bundesliga 2, has agreed a non-fungible tokens (NFTs) deal with fantasy football game Sorare.
Serie A world first with integration of ISG-Supponor latest virtual tech into IBC
October 6 – Use of virtual advertising technology has been a slow build but a new deal with Italy’s Serie A by UK-based Interregional Sports Group (ISG) and Supponor could prove to be a significant step towards more widespread acceptance.
LaLiga keeps up push into crypto-based fan engagement with Socios.com deal
September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.
EA Sports embeds deeper with Serie A with title sponsorship and more teams
September 13 – EA Sports and Italy’s Serie A have announced a new exclusive partnership and licensee agreement giving the video game publisher exclusive license to 14 clubs as well as a series of competition activations.
Everton Fan Tokens launch Wednesday, Hibs go crypto
September 13 – Everton and Hibernians have become the latest clubs to enter the cryptocurrency world with the launch of fan tokens.
Inter secure €85m banking and crypto deal with Zytara and DigitalBits
September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
Bundesliga pushes fan experience boundaries with SKY PerfecTV! live app launch in Japan
August 13 – Germany’s Bundesliga has agreed with its Japanese broadcast partner SKY PerfecTV! to launch a live broadcast app – Bundesliga Live App – for the start of the season on September 7.
Leeds United go crypto with plan for $LUFC Fan Token
August 6 – Leeds United have become the fourth Premier League club to join the Socios.com blockchain-based Fan Token platform.
Everton embrace cryptocurrency with planned $EFC Fan Token launch
August 4 – Premier League Everton have become the latest club to join the blockchain-based Fan Token platform on the Chiliz platform.
Top 25 best football games for mobile
July 20 – If you’re tired of playing the same football games over and over again, you’ve come to the right place. We have narrowed down the top 25 best football games for mobiles so that you can have more best mobile games to choose from! Take a look.
Brazil go crypto on Bitci blockchain, Portugal opt for Chiliz deal
June 28 – The Brazilian and Portuguese national federations have become the latest governing bodies to join the crypto-based rush to fan tokens.
LaLiga drives tech business with expanded Microsoft deal
May 20 – LaLiga are expanding their Microsoft partnership, announcing the tech giant as LaLiga’s global Tech and Innovation Partner.
AFC expands its footprint in Europe with Fanseat platform deal
April 21 – The Asian Football Confederation (AFC) has partnered with PPV and subscription-based digital broadcast platform Fanseat in eight European territories.