June 12 – Alipay, the world’s leading digital payment and lifestyle platform with more than 1 billion users, has activated its European partnership with a new UEFA lifestyle ‘mini-app’.
May 23 – Premier League Champions Manchester City have extended their partnership with Wega, the club’s Official Acoustic Contactless Secured Card Payment Partner.
May 13 – Premier League West Ham have announced MuchBetter as their official online and digital payments partner.
May 8 – The experience of being in the stadium and experiencing the match live will be replicated tomorrow night in Las Vegas using virtual reality for the Liga MX play-off game between Club América vs. Cruz Azul.
April 4 – Football streaming platform MyCujoo, has teamed up with 433, the largest Instagram account in the world, to share content with 433’s 35 million followers.
March 27 – Video platform SendtoNews will exclusively distribute MLS highlights to local partners as the league seeks to boost its digital content footprint.
February 13 – UEFA has expanded its digital presence in China setting up a new Champions League platform on WeChat – the Chinese multi-purpose messaging and social media app.
By David Owen
February 7 – Chipmaker Intel is taking a stake in the Premier League title race, striking deals with Arsenal, Liverpool and Manchester City to install its True View technology at the Emirates, Anfield and the Etihad.
December 19 – FC Bayern’s Digital & Media Lab has expanded its business with three new long term partnerships with Swiss club FC Basel, Austria’s FK Austria Wien and Bundesliga 2 club Dynamo Dresden.
December 4 -A new digital platform has launched curating content from some of the world’s biggest players that focusses on their lives off the pitch.