Saudi Pro League partners with TikTok as it rolls out its brand globally
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
Digital platforms
Valencia use LaLiga tech to launch dynamic ticket pricing system
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
Man City and EA Sports extend 13 year partnership for a fifth term
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
Ronaldo proves to be a bigger draw than FIFA, Real Madrid and the Premier League
August 23 – After becoming the fastest user to reach a million subscribers on YouTube with his new-launch channel – less than the duration of a football match after going live on Wednesday – Al Nassr and Portugal forward Cristiano Ronaldo has already eclipsed major entities such as FIFA, Real Madrid and the Premier League.
Ronaldo moves from social media poster to YouTube channel owner
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
Konami agree multi-year renewal with Man Utd for eFootball series
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
Bournemouth and WWE 2K tag team to boost numbers
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
Man City and Sony release ‘Virtual Etihad Stadium’ via FavoriteSpace app
August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.
Anfield wired up for new season
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.
HNL partners with SuperSport and Croatia Telecom to launch Fantasy league
August 2 – The Croatian Football Federation (HNS) has partnered with SuperSport and Croatian Telecom to launch the SuperSport HNL Fantasy game for the season 2024/2025. Players can register to play in the game for free.
The new season of the SuperSport HNL kicks off today.
EFL launches first ‘Fantasy EFL’ covering all three divisions and offering a hybrid format
July 23 – The English Football League (EFL), in partnership with Genius Sports, has launched ‘Fantasy EFL’, the league’s first 72-club fantasy football game that involves all its member clubs across the three Sky Bet EFL divisions.
Man City goes deeper into e-sports with Fortnite partnership
July 22 – Manchester City have launched ‘The Ladder [Man City]’, a new gaming experience that marks the partnership of the club with the global phenomenon Fortnite video game.
Bellingham lands EA Sports FC 25 cover shot
July 18 – Real Madrid and England star Jude Bellingham, in his now iconic celebratory pose, will adorn the cover of the EA Sports FC 25 standard edition, EA Sports revealed on Wednesday.
Real Madrid dominate social media rankings
July 12 – Real Madrid’s dominance of the Champions League has translated into an overhwelming lead at the top of the social media rankings over the 2023/24 season.
Recast raises $5m to develop digital content monetisation platform
July 10 – Recast, the micro payment monetisation platform for streamed media, has closed a $5 million funding round with US-based venture capital firm Morpheus Ventures taking the lead, with additional investments from former Manchester United CEO Ed Woodward’s Airstream Ventures, and Cooley.