December 13 – Serbia’s FK TSC Backa Topola has signed a three-year partnership agreement with investment company Pulsar that will see the creation of a sports technology innovation centre at the club.
November 27 – EA Sports has expanded its partnership with UEFA, including Euro 2024 in its hit EAFC 24 game, and and announcing it will be the platform for UEFA’s new eEURO Esports competition.
October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.
October 11 – AC Milan and Fanblock have agreed a first-of-its-kind partnership that will enable the Rossoneri to purchase ‘Fanblocks’ representing sections of AC Milan’s virtual pitch.
October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
October 3 – Football management simulation game, Soccer Manager 2024, produced for Android and iOS, has scored more than 2 million players in its opening weekend, according to developers Invincibles Studio.
September 29 – Tottenham Hotspur Supporters’ Trust (THST) have expressed deep concern over the London club’s multi-year partnership with Socios.com, the cryptocurrency-based providers of club fan tokens who have been widening their digital fan-based marketing and commercial solutions.
September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.
September 8 – Juventus, the first fan token partner for Socios.com on the Chiliz.com blockchain-powered platform, is expanding their partnership to deliver more benefits and rewards for the club’s fans through the JUV Fan Token.
By Harry Ewing
September 6 – The much-anticipated FIFA replacement EAFC has released the first wave of official player ratings: showcasing London rivals Arsenal and Chelsea ahead of the game’s release later this month.
August 23 – The U.S. Soccer federation has agreed a global, long-term partnership with Sportradar for the collection and distribution of the federation’s betting data and content.
August 9 – Serie A has issued a five-season tender for betting streaming and data rights starting with the 2024/25 season and running through to the end of the 2028/2029 season.