Japan’s Brilliantcrypto sign with PSG for global launch
August 2 – French champions Paris Saint-Germain have secured a two-year global partnership with Japanese game developers Brilliantcrypto.
Digital platforms
Bundesliga targets boost in US fan engagement with Minute Media deal
July 27 – Germany’s Bundesliga have struck a partnership with digital publisher Minute Media in an effort to increase fan content and engagement in the United States.
Stats Perfom adds Swiss league to official data provision portfolio
July 27 – The Swiss Football league (SFL) has chosen Stats Perform as its official data partner in a three-season deal that will run into 2026 and boost the league’s real time statistics and visual data content for fans.
EA FC 24 to allow men and women to play on the same team
July 13 – For the first time, EA sports are offering players the chance to play male and female football players in the same team, a change that is causing ripples in the gaming community.
Clock ticking on countdown to WWC2023, and so is TikTok
July 13 – FIFA has partnered with TikTok to deliver tailored content from Australia and New Zealand during the Women’s World Cup that kicks off July 20.
PepsiCo expands its sponsorship engagement in football with global EA Sports FC deal
July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.
Man Utd launch Snapchat profile ahead of US tour and new season
July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.
LaLiga launches ‘transformative’ EA strategic partnership, starting with renamed leagues
July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.
Bulgaria’s CSKA 1948 enter digital tech space with Ammer
June 29 – Bulgaria’s CSKA 1948 have agreed a deal with the Swiss company Ammer Technologies to build a digital fan token and NFT’s as part of a broad ranging digital technology partnership.
LaLiga looks for a little Xtra from new mobile content offer
May 30 – LaLiga has signed with Digital Virgo to deliver an expanded content offer, LaLiga Xtra, to mobile screens, that will be licensed to telecoms companies and mobile content buyers.
AS Monaco promise to push Web3 digital boundaries with Rarecubes hook-up
May 25 – French Ligue1 side AS Monaco has signed a partnership agreement with Rarecubes, a Web3 consultingagency, to support the development of a new digital platform for the club.
FC Bayern migrates to SAP Emarsys platform to drive fan engagment
May 18 – Bundesliga giant FC Bayern Munich has engaged the SAP Emarsys platform to drive its fan engagement experience and grow its active supporter base.
EA Sports’ FIFA franchise delivers a 31% revenue bump as license comes to an end
May 12 – EA Sports FIFA video game, in the last season of its license of the FIFA name, has delivered a huge bonus for the gaming giant.
LaLiga renews Mediapro agency for 5 years but promises strategy rethink with PEAK j/v
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
EA Sports FC brand launched globally as video gamer ends its FIFA friendly
April 14 – EA Sports has started the brand building for its EA SPORTS FC title that will launch at the end of the year, ending EA’s use of the FIFA brand after a 20-year association.