NFT-driven Sorare extends Eredivisie deal for three years
January 4 – The Netherlands’ Eredivisie has extended its partnership with fantasy game operator Sorare until 2025.
Digital platforms
What you don’t know about the betting predictions offered online
December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.
Hungary’s Debreceni VSC takes first steps into web3 with Capital Block
December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.
Queue jumping. Man City use WaitTime to speed up match-day experience
December 6 – Premier League Manchester City is to install an artificial intelligence platform that will provide real-time information on crowd density, traffic and movement of fans.
MUTV distribution expanded to smart TVs and key digital platforms
December 6 – Manchester United have increased the distribution of their broadcast channel making the MUTV app available on Samsung, LG and Android smart and connected TVs.
FanFest agrees Socios.com hook-up to provide more utility to Fan Tokens
November 30 – While FIFA is franchising out its FanFest internationally and attempting to establish a brand footprint in the area, the US firm of the same name that has already been working on the ground has struck a deal with Fan Token specialists Socios.com.
Spanish federation to launch Copa del Rey video-based NFTs with RealFevr
November 29 – The Spanish Football Federation (RFEF) has struck a deal with Portuguese-based video NFT specialist RealFevr to create digital collectibles of historic and iconic moments of the Copa del Rey.
Crypto winter casts chill over FIFA’s deal with Algorand and CBF’s Bitci agreement
November 28 – The cryptocurrency winter is biting deep, including into football sponsorship with two of the biggest commercial scalps – FIFA and Brazil’s CBF – being hit with non-payment issues right when a World Cup is in full flow.
Man Utd launch free NFT’s for fans on Tezos blockchain platform
November 15 – Manchester United have launched their first official non-fungible token (NFT) collection which will be given away to fans around the world.
Sky extends Snapchat deal and adds WSL content
November 1 – Sky Sports UK has renewed its partnership with short-form mobile content platform Snapchat Discover.
Udinese launches $UDI Fan Tokens today, priced €2
October 26 – Serie A’s Udinese is today launching its official Fan Token $UDI through the Socios.com platform with the sale opening at 1pm (CET).
Inter Milan agree one season store deal on eBay platform
October 19 – eBay has become the Official Marketplace of Inter Milan in a one-season deal for the 2022/23 season.
FIFA World makes metaverse debut on Roblox platform in multi-year deal
October 12 – FIFA has opened the doors to it metaverse real estate with FIFA World debuting on the 50-million user Roblox platform.
AC Milan and MonkeyLeague breed a new kind of NFT partnership
September 26 – AC Milan has struck a deal with strategy-based football game MonkeyLeague becoming the club’s new NFT Gaming Partner.
LaLiga to stake its claim in the metaverse with StadioPlus and Decentraland deal
Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.