Sky extends Snapchat deal and adds WSL content
November 1 – Sky Sports UK has renewed its partnership with short-form mobile content platform Snapchat Discover.
Digital platforms
Udinese launches $UDI Fan Tokens today, priced €2
October 26 – Serie A’s Udinese is today launching its official Fan Token $UDI through the Socios.com platform with the sale opening at 1pm (CET).
Inter Milan agree one season store deal on eBay platform
October 19 – eBay has become the Official Marketplace of Inter Milan in a one-season deal for the 2022/23 season.
FIFA World makes metaverse debut on Roblox platform in multi-year deal
October 12 – FIFA has opened the doors to it metaverse real estate with FIFA World debuting on the 50-million user Roblox platform.
AC Milan and MonkeyLeague breed a new kind of NFT partnership
September 26 – AC Milan has struck a deal with strategy-based football game MonkeyLeague becoming the club’s new NFT Gaming Partner.
LaLiga to stake its claim in the metaverse with StadioPlus and Decentraland deal
Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.
UEFA club competitions to debut on Football Manager game with 2023 edition
September 12 – Football Manager, the cult football management simulation video game, will include UEFA’s club competitions for the first time in the 2023 edition.
FIFA set for blockchain launch of World Cup digital collectibles this month
September 4 – FIFA will launch its range of official digital collectibles later this month, starting with a series of World Cup ‘moments’ from the men’s and women’s finals.
Socios and Argentine FA leave past quarrels behind with new deal to 2026 World Cup
September 1 – The Argentine Football Association (AFA) has confirmed Socios.com will continue as exclusive providers of the official $ARG Fan Token until at least 2026, despite the two partners falling out in a legal dispute over rights in January.
MLS renews with EA Sports in a deal that will cover rebranding of the FIFA franchised game
August 24 – Major League Soccer (MLS) has agreed a multi-year agreement with EA Sports that will see them extend their partnership beyond the end of the FIFA23 video game license that ends this year before the game is renamed EA Sports FC.
DAZN expands from streaming into sports betting with pilot gaming platform
August 23 – Sports streaming service DAZN, which has built a base worldwide of about 4 million subscribers on a sports output underpinned by football, is venturing into the sports betting business.
Arsenal stick with Konami’s eFootball series for the ‘long-term”
August 22 – Premier League table toppers Arsenal have extended their partnership with Konami Digital Entertainment in what the club is saying is a “long-term partnership from the 2023/23 season onwards”.
Blockchain-based Socios.com gets regulatory approval in Italy
August 19 – Fan token specialist Socios.com has secured regulatory approval as a service provider of virtual currencies and digital wallets for its fan engagement and rewards platform in Italy.
BeIN and Twitter partner for World Cup content push
August 16 – Broadcaster BeIN Sports has partnered with social media platform Twitter to share content during the World Cup in November and December.
UEFA issues NFT tender for national team competitions
August 11 – UEFA has issued a tender for licensing rights to NFTs for national team football competitions.