Tom Brady’s touchdown is fuelling Birmingham City sponsorship with Delta latest to board
September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.
Football Marketing
Mitre keeps Subbuteo ball rolling with limited-edition release and World Cup partnership
September 18 – Mitre has teamed up with Hasbro once again for a limited-edition release of the iconic Subbuteo tabletop football game.
Socios extend ball and blockchain deal with Serie A for three more years
September 18 – The Italian top-flight Serie A and crypto company Socios have renewed their partnership in a three-year deal.
Dyson to focus AC Milan sponsorship on OnTrac headphones launch
September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.
Meridianbet back Serbia’s FC IMT in crucial deal for club’s development
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
NOS keeps hold of World Cup broadcast rights for 2026 and 2030
September 16 – Dutch public broadcaster NOS has secured the broadcast rights for the 2026 and 2030 World Cups.
FC 25 downgrades Saudi Pro League player ratings across the board
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.
Ant builds payments nest at Tottenham Hotspur
September 13 – English Premier League club Tottenham Hotspur have teamed up with Ant International, a digital payment and financial technology leader, in a three-year deal.
Man City players dominate EA Sports Premier League player rankings
September 13 – EA Sports has unveiled the top 25 Premier League player ratings ahead of the release of their flagship FC25 game later this month.
Decathlon brands its Kipsta ball for Europa and Conference leagues
September 13 –Decathlon begins life this month as the new official ball supplier of the Europa League and Conference League in a three-year deal starting with the 2024/25 season.
Aussie women’s A-League agrees naming rights deal with SharkNinja
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
Red Bull builds in Premier League with Everton added to partner roster
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
Arsenal drive deeper into digital marketing with NTT Data deal
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
LaLiga and brand Spain look to build Chinese presence with CMG broadcast deal
September 11 – LaLiga has returned to China Media Group (CMG) as its official broadcast partner in China.
Monaco complete forex deal with Ebury
September 11 – AS Monaco have signed a new partnership with Ebury, which will see the B2B foreign exchange solutions company become the club’s official Fintech partner.