October 8 – As a second hurricane barrels towards Florida, Wolverhampton Wanderers in timing that resembles their current Premier League form, have officially named ‘Visit Lauderdale’ as their destination partner for 2024/25.
October 7 – Reigning Serie A Champions Inter Milan have announced a new partnership with TIM, which will see the broadcast provider become the club’s Official Telco Partner.
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.
October 3 – The Football Federation of North Macedonia (FFM) was left without one of its main sponsors after the State Video Lottery (VLT) terminated its contract less than three days after the government revoked its licenses for organising online games of chance.
October 3 – Arsenal has teamed up with London-based luxury streetwear brand Aries to launch a limited-edition collection featuring a range of apparel and accessories.
October 2 – BeIN Sports and Ligue 1 are in dispute over the broadcast rights and payments for the current season in France’s top-flight football.
October 2 – Manchester United have launched a new-look digital club shop just seven months on from selecting software company Scayle as their long-term e-commerce partner.
October 2 – The Turkish Football Federation (TFF) has signed a one-year sponsorship contract with the national carrier Turkish Airlines.
October 1 – The MLS is taking an ownership position in mobile streaming platform OneFootball in a deal that will give OneFootball access to MLS highlights.
October 1 – EA Sports has announced a continuation of its partnership with Uber Eats for a second year, which will see Uber Eats and Uber One branding on virtual pitch-side boards for the video game maker’s new FC25 release.
September 30 – Italian sports technology company Soccerment has been selected to join Major League Soccer’s (MLS) Innovation Lab, as part of the second cohort of the league’s new tech business development initiative.
September 27 – Blockchain specialists Chiliz Group have launched Chiliz Sports, a sports marketing agency that will focus on creating business opportunities between the sports and crypto industries.
September 25 – US telecoms giant Verizon has agreed a 2026 World Cup sponsorship, with the network provider named the Official Telecommunication Services Sponsor for the tournament in Canada, Mexico and the USA.
September 25 – Germany’s DFL has been told to re-auction its key domestic media rights package after a court ruled in favour of global sports streaming service DAZN in its legal dispute with the league.
September 29 – Australian Professional Leagues (APL) and Sky New Zealand have confirmed that the upcoming three seasons of the A-Leagues will be available to watch exclusively on Sky.