New online bookie BET.bg agrees sponsorship of Bulgarian Super Cup
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
Football Marketing
Ambitious plans announced for Benito Villamarín Stadium revamp in Betis
January 23 – Real Betis have released new renderings of their ambitious plan to modernise the Benito Villamarín Stadium in Seville, with construction slated to begin at the end of the current season.
NSL extends partnership with DoorDash Canada for inaugural season
January 23 – The Northern Super League (NSL), Canada’s first professional women’s football league, has extended its founding partnership with DoorDash Canada for the league’s inaugural 2025 season. At the heart of the partnership is a shared mission to ‘inspire, empower, and support’ the next generation of female athletes.
Bundesliga’s debut on Roblox platform scores 1.3m visits over first weekend
January 22 – The Bundesliga has broken new ground by becoming the first European football league to launch a presence on Roblox, the virtual gaming platform with a global user base of over 65 million daily active players. The move is designed to connect with younger fans, providing them with an interactive way to engage with the league.
Betsson renews Boca Juniors deal as it pushes deeper into South American markets
January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.
TFF strikes TV deal with HT Spor for lower tier leagues until end of season
January 20 – The Turkish Football Federation (TFF) has signed a TV rights agreement with broadcaster HT Spor for Nesine 2nd League and Nesine 3rd League matches. The agreement will run until the end of this season in June.
Bundesliga and Intersnack combine for funny-frisch business
January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.
Belgian clubs find loopholes to beat betting sponsorship rules
January 17 – Several Belgian top flight clubs are exploiting loopholes in the country’s new gambling legislation to promote betting operators, prompting the Belgian gaming commission has opened an investigation.
Elproex expand Deportivo Alavés sponsorship to men’s team kit
January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.
BBC confirms Cates, Chapman and Logan rotate hosting of world’s oldest football show
January 17 – The announcement that the entire country of England has been anxiously awaiting has finally happened. Kelly Cates, Mark Chapman and Gabby Logan will be the new Match of the Day (MOTD) presenters from next season, the BBC has announced.
FIFA launches Spanish rights tender for 2026 and home-hosted 2030 World Cups
January 16 – In 2030, Spain will co-host their first World Cup since the fiesta hit Iberian shores in 1982, but before a ball is kicked, the all-important media rights are up for grabs.
Atletico Mineiro sign online bookie H2Bet as shirt sponsor
January 16 – Belo Horizonte club Atletico Mineiro has partnered with H2Bet in a three-year deal.
Revolut banks on global partnership with Man City Women
January 16 – Manchester City Women have announced a global partnership with Revolut, marking the financial technology company’s debut in women’s football.
Sweet deal: LaLiga signs global sponsorship with Mondelez
January 16 – Spanish football has always been a global spectacle, and now it’s adding a little sweetness to its appeal – courtesy of Mondelez International, the North American snack giant behind popular brands like Oreo and Milka.
PSG and Jordan Launch Exclusive ‘Wings’ collection
January 15 – Paris and fashion mix as easily as tea and biscuits, so it’s no surprise that the perennial champions of France, Paris Saint-Germain (PSG) are about to strut the catwalk as they strengthen their collaboration with the luxury craftmanship of the Jordan brand.