December 16 – New platforms of football continue to evolve with the latest iteration being ‘Baller League’ an innovative 6-a-side football league, which hopes to blend the ‘beautiful game’ with the energy of street culture.
December 16 – San Diego FC, who will make their debut in Major League Soccer (MLS), next season, are already breaking records before they’ve even stepped foot on the pitch.
December 15 – Fast food giant Subway has signed a multi-year agreement with Women’s Professional Leagues Limited (WPLL), making it the new title partner of the Women’s League Cup.
December 16 – The identity of the presenter to replace the beloved Gary Lineker on the BBC’s flagship show, Match of the Day is Kelly Cates who will be leaving her current role at Sky Sports.
December 16 – Turkey’s Bursaspor has signed a sponsorship deal with local car manufacturer TOGG that will see its logo placed on Bursaspor’s team shorts and one of the stands at the Centennial Atatürk Stadium will be renamed.
December 13 – UEFA has announced Lidl as an Official Partner for UEFA Women’s Euro 2025, the largest women’s Euro in history, set to take place in Switzerland across eight host cities in July 2025.
December 13 – Stats Perform has expanded its media data partnership with Football DataCo (FDC), with its Opta sports data brand becoming the official insights provider for FDC competitions.
December 12 – New York Red Bulls (NYRB) have entered into a ground-breaking 13-year naming rights agreement that will see their home rebranded from Red Bull Arena to Sports Illustrated Stadium, effective immediately.
December 10 – In 1996 the Brazilian Football Federation (CBF) and Nike teamed up for a partnership worth a reported $35 million per year. On Friday a new deal was announced, and times have changed!
December 10 – Turkey’s Galatasaray have signed a one-season shirt sponsorship agreement with Alpcans, a real estate business operating in Northern Cyprus, officially known as the Turkish Republic of Northern Cyprus (TRNC).
December 9 – The Ligue de Football Professionel (LFP) has signed a multi-year deal with Essilor which will see the French multinational corporation become the Visual Health Partner of the Ligue 1 McDonald’s, Ligue 2 BKT, the Trophée des Champions and the LFP’s esports division.
December 9 – Major League Soccer (MLS) has continued to build its sponsorship revenues, hitting a record $665 million in 2024, uncovered by research courtesy of Sponsor United.
December 9 – Global sportswear brand Puma and Manchester City have unveiled an innovative AI-powered kit design platform, giving fans the unprecedented chance to design the club’s official Third kit for the 2026/27 season.
December 9 – The Argentine economy is in meltdown however the Argentine Football Federation (AFA) has never had so much success, and that looks to continue as they are about to step into the Metaverse.
December 6 – The DFL Deutsche Fußball Liga has beaten its budget with its latest media rights tender, surpassing the €1 billion mark per season for German-language broadcasting.