July 7 – Concacaf are building on their links with Qatar with Qatar Airways committing to a confederation-wide partnership that sees the carrier becoming the Official Airline of the 2021 Concacaf Gold Cup that completed its final preliminary qualifying rounds last night in Fort Lauderdale, Florida.
July 6 – Norwich City, who have bounced back to the Premier League after a season in the English Championship, have unveiled Joma as the club’s new technical kit partner, in what the club says is a record-breaking sponsorship deal, believed to be worth £5 million a season.
July 7 – Entertainment broadcaster MTV will broadcast La Liga exclusively in India for the next three years.
July 6 – Ukraine, whose national team had a strong run in Euro 2020 to the quarter finals, has sold the title sponsorship to its top tier Ukrainian Premier League (UPL) to online bookmaker VBET.
July 5 – Sportswear challenger brand Castore have signed their second Premier League club in Newcastle United, taking the kit supply deal for the north east England club off Puma in a deal believed to worth at least £5 million a year.
July 1 – Adidas have renewed their kit deal with Portuguese giants Benfica for a further six years, taking them through to the end of the 2026/27 season.
July 1 – Investment platform eToro has traded up at AS Monaco, moving from being a club partner to principal partner and taking the club’s main shirt sponsorship.
June 30 – From Euro 2020 to Wrexham. TikTok has taken the shirt sponsorship of the Welsh side that plays in the fifth tier English National League but has become better known for attracting Hollywood A listers Rob McElhenney and Ryan Reynolds as owners.
June 30 – UEFA has taking the groundbreaking step of making the first two seasons of its revamped Women’s Champions League free-to-air via a new partnership with DAZN and YouTube.
June 30 – With new seasons approaching in Europe the scramble for exclusive betting partnerships and sponosrship with top tier clubs is gathering underway.
June 28 – The Brazilian and Portuguese national federations have become the latest governing bodies to join the crypto-based rush to fan tokens.
June 28 – Manchester City, owned by the UAE’s City Football Group (CFG), has gone closer to home with its latest sponsorship. Expo 2020 Dubai has been designated the club’s Official Exhibition partner.
June 29 – CSTN, which is re-emerging as a broadcast network in the Caribbean under TV veteran Selby Browne with a series of football deals, has picked up the rights to the Asian Football Confederation’s (AFC) competitions from 2021 to 2024.
June 28 – Norwich City have signed Lotus Cars as the club’s shirt sponsor in a one-year deal and as a replacement for online gamer BK8 who had initially committed to the position but were withdrawn after fan protests.
June 25 – French Ligue1 Olympique Lyonnais have signed MG Motor France as a major partner in a three-year deal starting with the 2021-22 season.