April 9 – African football may be struggling to secure meaningful broadcast deals with their domestic broadcasters, but their masters at FIFA have secured a key deal for the 2022 World Cup to be held in Qatar.
April 9 – Serie A’s Spezia Calcio, currently in their first season in Italy’s top flight, have renewed their kit deal with Acerbis for a further two years, taking them to the the end of the 2022-2023 Season.
April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.
April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.
April 7 – The financial fall out of Serie A’s failure to back beIN Sport in its battle against piracy and in particular Saudi-focussed BeoutQ has now come home to roost via a drop in overseas broadcast rights that could be as much as €150 million annually.
April 7 – Just days after the nine hosts cities for the 2023 Women’s World Cup were announced, FIFA has opened invitations to tender for the media rights to the tournament in both host markets, Australia and New Zealand.
April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.
April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.
April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal.
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
April 6 – Tottenham Hotspur are the latest club to call on social media companies to do more to combat racist trolls after their Colombian defender Davinson Sanchez revealed abuse was directed at him following the club’s 2-2 draw with Newcastle at the weekend.
By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
March 30 – Italian giants Inter Milan has unveiled a new logo and visual identity for club that will be used on playing shirts and rolled out across the club from the start of the 2021/22 season.