Everton sign new partnership with fintech specialists Sokin
May 12 – Premier League Everton have signed fintech business Sokin as the club’s Official Global Payments Partner.
Football Marketing
Man Utd fans hit club where it most hurts as THG rethink £200m deal
May 10 – While the sanctions issued by UEFA to the European Super League rebel clubs are being regarded by many, in the Premier League in particular, as nominal, Manchester United face a far more financially painful outcome with the loss of the club’s training kit sponsorship.
Serie A partners with Crypto.com and NFTs from Atalanta vs Juve Coppa Italia final
May 7 – Italy’s Serie A has become the first football league to embrace the potential of cryptocurrency, unveiling Crypto.com as a partner and launching the collaboration at the Atalanta vs Juventus Coppa Italia final (May 19) with a special NFT collection, including the official trophy and match highlights.
Sheeran and Ipswich Town strike an accord with one-season shirt deal
May 7 – Musician Ed Sheeran has become a shirt sponsor of Ipswich Town, once a powerhouse of the English game but in modern times a middling League one club.
Bayern and Canadian ace Davies to launch NFT on Binance crypto platform
May 7 – Bayern Munich and Canadian starAlphonso Davies has become one of the world’s first players to embrace cryptocurrency opportunities with the planned launch of a Non-Fungible Token (NFT) collection in June 2021.
Fox Sports picks up 1,500 hours of Conmebol rights for US
May 6 – US broadcaster Fox Sports has added English language rights for Conmebol’s competitions in a six-year deal.
SPFL winners Rangers agree record shirt deal with Kindred Group betting brands
May 6 – Scottish champions Rangers have renewed their shirt sponsorship with Kindred Group betting brand 32Red in what the club is saying is a record deal.
UEFA delivers for FedEx with Champions League added to sponsorship roster
May 5 – Logistics giant FedEx has added the UEFA Champions League to its Europa League and National Team sponsorships in a three-season deal giving it coverage across all of UEFA’s men’s competitions.
Pan-Asian broadcast shake-up as Fox Sports announces closure
April 30 – The Walt Disney Company will shut down Fox Sports Asia this year, bringing to an end the existence of one of the continent’s longest-standing sports broadcasters.
Hisense returns to World Cup action with Qatar 2022 deal
April 29 – Chinese consumer electronics company Hisense is returning as a World Cup sponsor for the Qatar 2022 edition, having debuted with FIFA in Russia in 2017 and 2018.
Premier League seeks to roll over £1.5bn domestic TV deals, asks for government approval
April 28 – The Premier League’s underpinning £1.5 billion domestic TV rights deals could be rolled over for at least another two years if government agrees to waive any competition law concerns.
Nent Group’s Viaplay to drive streaming expansion with long term Bundesliga deal to 2029
April 28 – The preference for longer term broadcast deals is increasing with Germany’s Bundesliga agreeing a deal with Nordic Entertainment Group (NENT) that will run through to 2029.
Premier Sports doubles up in Scotland adding title sponsorship to League Cup TV rights
April 28 – Broadcaster Premier Sports has added the title sponsorship of the Scottish League Cup to its exclusive broadcast rights deal in an agreement that will run for at least two years and see the knockout competition renamed the Premier Sports Cup.
Avery Dennison embeds smart-technology into shirts as PL Hall of Fame launch gathers pace
April 28 – The recent launch of the Premier League Hall of Fame with Alan Shearer and Thierry Henry as the first inaugural inductees, has been followed up by a fan vote for the next six legends to be inducted.
Angel City FC hires Rabbatt’s WSG to build brand globally
April 28 – Angel City FC who made headlines worldwide at their launch with their big hitting all-female ownership group, has hired the UK-based Women’s Sports Group (WSG) to work with club to build the brand.