April 27 – The Eredivisie has agreed a three-year agreement with gaming developers First Touch Games with its 18 clubs appearing in the new version of mobile football game Score! Hero 2.
April 21 – The Asian Football Confederation (AFC) has partnered with PPV and subscription-based digital broadcast platform Fanseat in eight European territories.
April 20 – English Premier League clubs are planning a social media blackout next month in response to continued online abuse of players.
April 16 – New Tottenham Hotspur sponsor Dulux were left red-faced, having to apologise for a series of social media posts mocking Tottenham after its new commercial partnership with the London club was announced.
April 14 – With the MLS season kicking off on Friday, the league has announced a five-year deal sponsorship with Procter & Gamble, reportedly worth $80-100 million.
April 14 – South America’s delayed World Cup 2022 qualifiers, now scheduled to restart in June, will be available for viewers in the US on pay per view channels at $25.95 per game.
April 13 – MLS side Inter Miami have secured a three-year stadium rights naming deal with US car retailer AutoNation. The agreement will also branding on first team training kits.
April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.
April 9 – Three British clubs have decided independently to boycott social media platforms because of online racist abuse.
April 9 – Arbejdernes Landsbank, a major partner of the Danish FA (DBU), have pulled their sponsorship of the national team over the quick-loans law with concerns over the Qatar World Cup lingering in the background.
April 9 – African football may be struggling to secure meaningful broadcast deals with their domestic broadcasters, but their masters at FIFA have secured a key deal for the 2022 World Cup to be held in Qatar.
April 9 – Serie A’s Spezia Calcio, currently in their first season in Italy’s top flight, have renewed their kit deal with Acerbis for a further two years, taking them to the the end of the 2022-2023 Season.
April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.
April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.
April 7 – The financial fall out of Serie A’s failure to back beIN Sport in its battle against piracy and in particular Saudi-focussed BeoutQ has now come home to roost via a drop in overseas broadcast rights that could be as much as €150 million annually.