FC Cincinnati signs TQL as naming rights partner for new $250m stadium
April 27 – MLS side FC Cincinnati has sold naming rights to their new $250 million stadium to Total Quality Logistics (TQL), a Cincinnati business.
Football Marketing
AFC licenses its major competitions to StarTimes in Africa for 2021
April 27 – The Asian Football Confederation (AFC) has increased distribution in Africa of its major competitions with the announcement of StarTimes as its new media partner in Sub-Saharan Africa for 2021.
Eredivisie pushes Dutch brand with Score!Hero 2 mobile game hook-up
April 27 – The Eredivisie has agreed a three-year agreement with gaming developers First Touch Games with its 18 clubs appearing in the new version of mobile football game Score! Hero 2.
AFC expands its footprint in Europe with Fanseat platform deal
April 21 – The Asian Football Confederation (AFC) has partnered with PPV and subscription-based digital broadcast platform Fanseat in eight European territories.
Premier League clubs plan social media blackout to send message on abuse
April 20 – English Premier League clubs are planning a social media blackout next month in response to continued online abuse of players.
Spurs gloss over tweets after Dulux paint themselves into a corner
April 16 – New Tottenham Hotspur sponsor Dulux were left red-faced, having to apologise for a series of social media posts mocking Tottenham after its new commercial partnership with the London club was announced.
MLS sign P&G corporate deal in advance of season kick-off
April 14 – With the MLS season kicking off on Friday, the league has announced a five-year deal sponsorship with Procter & Gamble, reportedly worth $80-100 million.
Integrated Sports takes Conmebol’s Qatar 2022 qualifiers into US on PPV
April 14 – South America’s delayed World Cup 2022 qualifiers, now scheduled to restart in June, will be available for viewers in the US on pay per view channels at $25.95 per game.
Inter Miami sign AutoNation stadium naming rights deal
April 13 – MLS side Inter Miami have secured a three-year stadium rights naming deal with US car retailer AutoNation. The agreement will also branding on first team training kits.
Man City seal new regional deal with noon.com platform
April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.
Rangers, Swansea and Birmingham withdraw social media accounts in anti-racism protest
April 9 – Three British clubs have decided independently to boycott social media platforms because of online racist abuse.
Danish bank pulls sponsorship of national team but not over Qatar 2022 human rights concerns
April 9 – Arbejdernes Landsbank, a major partner of the Danish FA (DBU), have pulled their sponsorship of the national team over the quick-loans law with concerns over the Qatar World Cup lingering in the background.
SuperSport signs up for Qatar 2022 coverage. CAF events next?
April 9 – African football may be struggling to secure meaningful broadcast deals with their domestic broadcasters, but their masters at FIFA have secured a key deal for the 2022 World Cup to be held in Qatar.
Spezia renew Acerbis kit deal for 2 years as they secure Serie A place
April 9 – Serie A’s Spezia Calcio, currently in their first season in Italy’s top flight, have renewed their kit deal with Acerbis for a further two years, taking them to the the end of the 2022-2023 Season.
Saints renew bitcoin betting firm Sportsbet.io for record three year shirt deal
April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.