Juve gear up for new €45m per season shirt deal with Jeep
January 4 – Jeep has renewed its shirt sponsorship with Italian giants Juventus in a €45 million-per-season, three-year deal running through to the end of the 2023-24 campaign.
Football Marketing
Failed Mediapro partnership strikes financial fear into hearts of French club football
December 21 – French football is still counting the cost of the loss of the Mediapro broadcast deal that has plunged a raft of clubs, already hit by the Covid-19 pandemic, into further financial disarray.
Man City move to create digital asset value with Animoc brands deal
December 21 – City Football Group clubs Manchester City and Melbourne City have partnered with Animoca Brands for a range of new digital games and collectibles.
Rodriguez and Mina score for Everton in Colombian market with Rushbet deal
December 21 – Premier League Everton have traded on their Colombian links of James Rodriguez and Yerry Mina with the club’s first sponsorship from the country.
beIN holds on to Premier League rights with reported $500m 3-year renewal
By Paul Nicholson
December 18 – The Premier League has renewed its broadcast rights partnership with beIN SPORTS for the Middle East and North Africa region for a new three-year terms running through to 2025.
Spurs follow Barca and turn on to Twitch with official channel
December 18 – Twitch is rapidly becoming the newest must-have ‘broadcast’ channel for clubs, with Premier League Tottenham Hotspur launching their service on Wednesday. LaLiga’s Barcelona announced they were migrating new content to a Twitch last week.
AFC retreads Continental global deal with new 3-year cycle
December 16 – Continental Tires, who celebrate a 150th anniversary next year, will do so with a renewed sponsorship of the Asian Football Confederation’s national team competitions and the exclusive sponsor in the tire category.
Barca go live on Twitch with LaLiga match commentary and esports focus
December 16 – Spanish giants Barcelona today launch their official channel on live streaming behemoth Twitch, opening with commentary of the club’s LaLiga match against Real Sociedad.
Arsenal to launch new fan loyalty programme with Barclays enabled payment card
December 15 – Premier League Arsenal are revamping their membership programme into a broader based loyalty and rewards programme that will be delivered in partnership with Barclays Bank and Fortress GB.
OneFootball scales up with reported €50m Dugout deal
December 15 – OneFootball has acquired Dugout, one of the world’s largest digital football media businesses, taking over a key rival in a bid to expand its reach and digital footprint further.
Mediapro cuts LFP ties with €100m pay-off and closes Teléfoot channel
December 14 – The Professional Football League (LFP) and Mediapro have reached an agreement to part ways with the Spanish agency paying €100 million in compensation.
AFC plants a seed in eastern Europe with Sportklub broadcast deal deal
December 8 – The AFC has taken a significant step into eastern Europe’s broadcast market with United Media picking up the rights for Southeast Europe to the Asian confederation’s major national and club competitions.
New Balance build Japanese presence with FC Tokyo deal
December 3 – Sportswear and boot brand New Balance has expanded its partnerships in Japan with the addition of J-League club FC Tokyo in a multi-year sponsorship.
Fulham land ClearScore sleeve deal to end of season
December 3 – Premier League returnees Fulham have agreed a one season deal credit scoring specialist ClearScore as an Official Principal Partner and Sleeve Sponsor.
LaLiga targets subs revenue with Mondia deal for non-live content platform roll-out
December 2 – LaLiga has partnered with mobile technology company Mondia group to launch a subscription-based mobile focussed platform offering exclusive content and experiences. Called LaLiga Xtra, the content service will launch “in the coming months”.