Brand Spain: Santander renews LaLiga title sponsorship for further two years
April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.
Football Marketing
Serie A faces €150m drop in TV income after failure to back beIN over piracy row
April 7 – The financial fall out of Serie A’s failure to back beIN Sport in its battle against piracy and in particular Saudi-focussed BeoutQ has now come home to roost via a drop in overseas broadcast rights that could be as much as €150 million annually.
FIFA issues tenders for unbundled Women’s World Cup media rights
April 7 – Just days after the nine hosts cities for the 2023 Women’s World Cup were announced, FIFA has opened invitations to tender for the media rights to the tournament in both host markets, Australia and New Zealand.
PayPal buys into MLS with stadium naming rights at San Jose Earthquakes
April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.
AC Milan and BMW gear up for stylishly ‘holisitc’ partnership
April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.
Umbro build African presence with AFCON 2021 qualifiers Ethiopia
April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal.
Everton target 770m players globally with MY.GAMES deal
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
Spurs demand social media firms act after Sanchez racially trolled after Newcastle game
April 6 – Tottenham Hotspur are the latest club to call on social media companies to do more to combat racist trolls after their Colombian defender Davinson Sanchez revealed abuse was directed at him following the club’s 2-2 draw with Newcastle at the weekend.
Money in social media? Report concludes clubs are missing the market
By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.
Gazprom fuelled for new Schalke 04 deal despite looming relegation
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
NWSL adds online bank Ally as sleeve sponsor across all 10 teams
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
Inter Milan unveil new club logo for style-conscious digital entertainment age
March 30 – Italian giants Inter Milan has unveiled a new logo and visual identity for club that will be used on playing shirts and rolled out across the club from the start of the 2021/22 season.
LAFC flexes local muscle with new shirt sponsor
March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.
Nationwide agrees multi-year deal with NWSL ahead of April kick-off
March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.
Serie A secures €2.5bn DAZN deal, Sky picking up the leftovers
March 29 – The pandemic-accelerated march towards digital media taking over from traditional broadcast linear channels and established pay-TV platforms took another big step at the end of last week with sports streaming service DAZN taking the bulk of Serie A rights and German regulators granting a licence to broadcast the Champions League in Germany to Amazon.