April 7 – Just days after the nine hosts cities for the 2023 Women’s World Cup were announced, FIFA has opened invitations to tender for the media rights to the tournament in both host markets, Australia and New Zealand.
April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.
April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.
April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal.
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
April 6 – Tottenham Hotspur are the latest club to call on social media companies to do more to combat racist trolls after their Colombian defender Davinson Sanchez revealed abuse was directed at him following the club’s 2-2 draw with Newcastle at the weekend.
By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
March 30 – Italian giants Inter Milan has unveiled a new logo and visual identity for club that will be used on playing shirts and rolled out across the club from the start of the 2021/22 season.
March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.
March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.
March 29 – The pandemic-accelerated march towards digital media taking over from traditional broadcast linear channels and established pay-TV platforms took another big step at the end of last week with sports streaming service DAZN taking the bulk of Serie A rights and German regulators granting a licence to broadcast the Champions League in Germany to Amazon.
March 29 – Former French international and Arsenal legend Thierry Henry has quit social media until the various platforms start tackling racism more effectively.
March 26 – CBS Sports is on a football rights buying spree, having now added the Concacaf World Cup qualifiers to the Serie A rights announced earlier this week.