November 10 – Sports broadcast platform Eleven has acquired live streaming company MyCujoo and its Live Services streaming technology for an undisclosed sum.
November 9 – Having debuted on social media platform TikTok last week, Manchester United have rapidly followed up with a launch on Douyin, China’s leading destination for short-form mobile video content.
November 6 – The English Premier League’s controversial pay-per-view model that has caused outrage amongst fans’ groups has moved a step closer to being scrapped after this weekend.
November 6 – MLS and JLab Audio have signed a multi-year partnership extension, making JLab both the official audio and microphone partner of the league, as well as the eMLS, the leagues competitive EA Sports FIFA competition.
November 5 – Serie A giant Juventus has increased its club TV channel distribution making it available via Prime Video, the first club in Europe to TV channel available on the Amazon service.
November 2 – Premier League clubs are under increasing pressure to scrap pay-per-view fixtures during the upcoming second Covid-19 lockdown across England.
October 30 – Manchester United have launched a TikTok channel saying that it pioneer the use of Augmented Reality in the creation of new channel-excusive content.
October 29 – Spanish authorities have told La Liga clubs that they have until the end of this season to cut ties with betting sponsors before new gambling regulation bans betting sponsorship is enforced next year.
October 29 – Women’s Super League side Everton have announced new shirt and sleeve sponsors in time for the Women’s FA Cup Final on Sunday against Manchester City at Wembley.
October 29 – Inter Milan have partnered with StarCasinò.sport who become the club’s official Infotainment Partner.
October 28 – The Premier League are not moving on its controversial pay-per-view (PPV) broadcast arrangements for the next two rounds of matches but clubs have agreed to review the pricing after that point.
October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.