December 15 – Premier League Arsenal are revamping their membership programme into a broader based loyalty and rewards programme that will be delivered in partnership with Barclays Bank and Fortress GB.
December 15 – OneFootball has acquired Dugout, one of the world’s largest digital football media businesses, taking over a key rival in a bid to expand its reach and digital footprint further.
December 14 – The Professional Football League (LFP) and Mediapro have reached an agreement to part ways with the Spanish agency paying €100 million in compensation.
December 8 – The AFC has taken a significant step into eastern Europe’s broadcast market with United Media picking up the rights for Southeast Europe to the Asian confederation’s major national and club competitions.
December 3 – Sportswear and boot brand New Balance has expanded its partnerships in Japan with the addition of J-League club FC Tokyo in a multi-year sponsorship.
December 3 – Premier League returnees Fulham have agreed a one season deal credit scoring specialist ClearScore as an Official Principal Partner and Sleeve Sponsor.
December 2 – LaLiga has partnered with mobile technology company Mondia group to launch a subscription-based mobile focussed platform offering exclusive content and experiences. Called LaLiga Xtra, the content service will launch “in the coming months”.
December 1 – UEFA have resigned PepsiCo for a further three-year Champions League term for the 2021–24 cycle.
December 1 – Following the lead of their bigger brothers, Italy’s Serie B clubs have formed a new media rights company to manage the leagues marketing and broadcast assets.
November 30 – Premier League Leeds United have struck a two-year agreement with consumer electronics brand Hisense who will become an Official Partner of the club.
November 26 – Online trading platform CAPEX.com has become the Official Online Trading Partner of Juventus.
November 25 – Genius Sports Group has announced a data, streaming and integrity partnership with Mexico’s Liga MX. The Mexican league adds to the deal just signed with the Argentinian FA for its competitions.
November 24 – Veteran Swedish star Zlatan Ibrahimovic has challenged the use of his ‘name’ and ‘face’ in the FIFA 21 video game, alleging Electronic Arts (EA) have used them both without his permission.
November 24 – The English FA have partnered with the Weetabix Food Company in a three-year deal that will begin in April 2021 and run through 2024 including the men’s Euro finals in 2021 and Women’s Euro in 2022 that will be hosted in England.
November 24 – The ban on betting sponsors in Spain hasn’t stopped clubs selling their overseas inventory with Espanyol having closed a sponsorship agreement in Asia with KTO.