Parimatch adds LaLiga to growing football portfolio
October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.
Football Marketing
Online trader launches rebrand with global Man City partnership
September 30 – Manchester City has announced a new multi-year global partnership with newly rebranded Axi who become the club’s Official Online Trading Partner.
DFL builds its esports commitment with new long term EA Sports deal
September 29 – Germany’s DFL has renewed its 20-year partnership with EA Sports and its FIFA franchise for another ‘multi-year’ term.
Everton go back to the bookies with Parimatch deal
September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.
HWT Clinic in growing partnership with Man City
September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.
Beach Soccer World Wide signs on with IQONIQ fan engagement and loyalty platform
September 24 – IQONIQ has become the official fan engagement platform for all beach soccer competitions in an agreement signed with governing body Beach Soccer World Wide.
Logistics supplier GWC become first regional sponsor for Qatar 2022
September 2022 – The first regional sponsor for the Qatar 2022 World Cup has been announced with GWC named as the tournament’s Official Logistics Provider.
Villa add LT as sleeve sponsor and Skilling as club partner
September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.
Leicester City add Landsail Tyres in three-year deal
September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal.
Tencent steps in as Premier League’s broadcast replacement in China
September 18 – The English Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season after terminating its £564 million contract with PPTV earlier this month.
eToro buys into Saints and Leicester for another season
September 18 – Trading platform eToro has renewed sponsorships with Premier League clubs Southampton and Leicester City for the 2020/21 season in one-year deals.
Parimatch expand football footprint with global Juventus deal
September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.
Crypto platform StormGain signs long term Lazio deal
September 18 – Cryptocurrency trading platform StormGain has become the Official Crypto Trading Partner of Serie A’s Lazio in a multi-year deal.
Arsenal agree deal with crypo-based online bookie Sportsbet.io
September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform Sportsbet.io to be the club’s Official Betting Partner.
Leicester City and W88 roll the dice for another season
September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.