Leeds Roc. Premier League club goes brand building
November 23 – Leeds United have partnered with Roc Nation to build their brand after returning to the Premier League this season under the guidance of cult coach Marcelo Bielsa.
Football Marketing
Mastercard renew until 2024 with Brazil’s CBF
November 19 – Mastercard have extended their sponsorship of the Brazilian football confederation (CBF) and the country’s national team until 2024.
PSG heats up digital activations with HotForex deal
November 18 – French giants Paris Saint Germain has signed foreign exchange and commodities broker HotForex as an Official Partner for the 2020-21 season.
RB Leipzig agrees a passage to India with ISL’s FC Goa
November 16 – RB Leipzig, the football equivalent of a challenger brand in Germany’s Bundesliga, has taken a step outside the general European club comfort zones with a strategic partnership with Indian Super League club FC Goa.
Tebas calls for rethink of Spanish betting ban that will cost LaLiga clubs €90m
November 16 – La Liga president Javier Tebas has again spoken out of the damage a ban on betting sponsorships will have on club and their ability to trade solvently, especially with the covid crisis preventing fans in stadia for what is likely to be until at least the end of the current season.
Puma buys into US pro leagues with 3-year USL deal
November 16 – The United Soccer League, which runs second and third tier professional leagues in the US, has signed a three-year deal sports leisure brand Puma.
UEFA opens up ‘sports category’ tender for women’s competition
November 11 – UEFA is opening up a tender process for what it is calling its ‘sports category’ for its women’s competitions 2021-25. The category includes official match ball, sports equipment and apparel.
Eleven Sports takes a deep dive into football live streaming with MyCujoo acquisition
November 10 – Sports broadcast platform Eleven has acquired live streaming company MyCujoo and its Live Services streaming technology for an undisclosed sum.
Man Utd get more social in China with Douyin launch
November 9 – Having debuted on social media platform TikTok last week, Manchester United have rapidly followed up with a launch on Douyin, China’s leading destination for short-form mobile video content.
Premier League set to suspend PPV experiment as lockdown and fan pressure rejigs TV game
November 6 – The English Premier League’s controversial pay-per-view model that has caused outrage amongst fans’ groups has moved a step closer to being scrapped after this weekend.
MLS turns up the volume on JLab deal with multi-year renewal
November 6 – MLS and JLab Audio have signed a multi-year partnership extension, making JLab both the official audio and microphone partner of the league, as well as the eMLS, the leagues competitive EA Sports FIFA competition.
Amazon expands football output with Juventus TV channel debut on Prime Video
November 5 – Serie A giant Juventus has increased its club TV channel distribution making it available via Prime Video, the first club in Europe to TV channel available on the Amazon service.
Pressure builds on Premier League to scrap PPV as England preps for second lockdown
November 2 – Premier League clubs are under increasing pressure to scrap pay-per-view fixtures during the upcoming second Covid-19 lockdown across England.
Man Utd embrace AR with launch of TikTok channel
October 30 – Manchester United have launched a TikTok channel saying that it pioneer the use of Augmented Reality in the creation of new channel-excusive content.
Spanish clubs given until end of season to end betting sponsorships
October 29 – Spanish authorities have told La Liga clubs that they have until the end of this season to cut ties with betting sponsors before new gambling regulation bans betting sponsorship is enforced next year.