October 29 – Women’s Super League side Everton have announced new shirt and sleeve sponsors in time for the Women’s FA Cup Final on Sunday against Manchester City at Wembley.
October 29 – Inter Milan have partnered with StarCasinò.sport who become the club’s official Infotainment Partner.
October 28 – The Premier League are not moving on its controversial pay-per-view (PPV) broadcast arrangements for the next two rounds of matches but clubs have agreed to review the pricing after that point.
October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
October 26 – The National Women’s Soccer League (NWSL) completed its rearranged 2020 schedule reporting record breaking broadcast numbers with its new CBS TV deal.
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
October 23 – Arsenal have agreed an official partnership with global aluminium packaging company Ball Corporation in a co-operation designed to help the club and its fans reduce their impact on the environment.
October 22 – Spanish media rights agency Mediapro is seeking a negotiated solution with the LFP after the French league issued a €172 million demand for unpaid rights fees.
October 21 – LaLiga has become the first European sports league to open an official account on the Twitch streaming platform.
October 19 – Mastercard has extended its 26-year partnership with UEFA for a further three years with a new deal for the Champions League for the 2021-24 rights cycle.
October 19 – Online travel business Expedia has debuted this weekend as Liverpool’s sleeve sponsor, taking over from Western Union who still had two years left to run on their agreement.