October 16 – While Manchester United’s owners and top management have been playing politics over the future powerbase of English professional football with their backfired Big Picture Project, the commercial engine of the club has nevertheless continued to purr.
October 13 – Serie A club AS Roma are reportedly close to signing a longer term kit deal with US sportswear brand New Balance.
October 12 – The English Premier League faces a backlash from fans after agreeing a deal with domestic broadcasters Sky and BT Sport for games not already being shown live to be offered via pay-per-view.
October 5 – LaLiga’s Valencia have taken a deeper step into the digital world with a two-year partnership agreement with Canadian augmented reality specialists ImagineAR.
By Paul Nicholson
October 2 – Clubs looking for financial relief for their coronavirus hit income streams should look harder at the revenue that can be generated from selling the naming rights to their stadia, according to a new report from the KPMG Football Benchmark team.
October 2 – Spain’s LaLiga has licensed its name and marks for a series of sports bars around the world, signing an agreement with Spanish chain Barceló Hotel Group.
October 2 – Inter Milan have unveiled digital gaming platform SDY Sports as its official online gaming partner in a two year deal.
October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.
September 30 – Manchester City has announced a new multi-year global partnership with newly rebranded Axi who become the club’s Official Online Trading Partner.
September 29 – Germany’s DFL has renewed its 20-year partnership with EA Sports and its FIFA franchise for another ‘multi-year’ term.
September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.
September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.
September 24 – IQONIQ has become the official fan engagement platform for all beach soccer competitions in an agreement signed with governing body Beach Soccer World Wide.
September 2022 – The first regional sponsor for the Qatar 2022 World Cup has been announced with GWC named as the tournament’s Official Logistics Provider.
September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.