By Andrew Warshaw
March 3 – The Chinese company appointed by Manchester United to broadcast its matches in some 30 African countries is alleged to owe millions of dollars to a range of stakeholders across the globe.
March 3 – Serie A leaders Inter Milan are to end their shirt sponsorship deal with tyre makers Pirelli, one of the most iconic partnerships in European football.
March 3 – Turkish Super Lig broadcaster beIN Sport has won an injunction against one of the league’s leading clubs to stop it breaching its intellectual property, preventing use of a beFAIR logo that has been used on club t-shirts, training bibs, LED stadium banners and even on 3D carpets on the pitch.
March 3 – Russian online bookmaker Fonbet has signed a long-term partnership with French giants Paris Saint-Germain to become the club’s official betting partner across Russia and the CIS region.
March 2 – US sportswear brand New Balance has extended its current sponsorship agreement with France’s Ligue 1 leaders LOSC LILLE.
February 25 – It isn’t quite the coffee-ground eco shirt of Forest Green Rovers, but Premier League Tottenham Hotspur have announced a new partnership with a London battery technology company as part of the club’s plans to become carbon neutral.
February 24 – Forest Green Rovers, the English fourth-tier club that is powered by renewable energy, serves vegan food to players, staff and fans and prides itself on being the “greenest” club in the world, have launched a new team shirt partly made of coffee waste.
February 25 – Short-form video-sharing app TikTok has agreed a multi-year partnership with MLS team Portland Timbers and the club’s NWSL side Portland Thorns FC.
February 24 – Pepsi MAX is using its Champions League sponsorship to activate its new football ad campaign ‘Music Keeps Us Fizzing’.
February 23 – Real Madrid have reportedly held “advanced talks’” with Saudi Arabia’s state-owned Qiddiya over a potential lucrative ten-year €150 million sponsorship deal.
February 23 – Korea’s K League is launching a dedicated OTT platform for its top two leagues ahead of the start of the 2021 season that kicks off February 27.
February 22 – UEFA has announced that Qatar Airways as the official airline of this summer’s Euro 2020 tournament.
February 18 – Ligue 1’s AS Monaco will become the first French club to launch on Japan’s Line social media platform when the club face Paris Saint-Germain this Sunday.
February 17 – Barcelona and Beko have extended their partnership by a year, but the parties have dropped the sleeve sponsorship rights in a re-worked sponsorship agreement.
February 16 – New Balance are to take over as AS Roma’s kit supplier from the start of the 2021/22 season, the first Serie A club to join the US leisurewear company’s team roster.