Leicester City add Landsail Tyres in three-year deal
September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal.
Football Marketing
Tencent steps in as Premier League’s broadcast replacement in China
September 18 – The English Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season after terminating its £564 million contract with PPTV earlier this month.
eToro buys into Saints and Leicester for another season
September 18 – Trading platform eToro has renewed sponsorships with Premier League clubs Southampton and Leicester City for the 2020/21 season in one-year deals.
Parimatch expand football footprint with global Juventus deal
September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.
Crypto platform StormGain signs long term Lazio deal
September 18 – Cryptocurrency trading platform StormGain has become the Official Crypto Trading Partner of Serie A’s Lazio in a multi-year deal.
Arsenal agree deal with crypo-based online bookie Sportsbet.io
September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform Sportsbet.io to be the club’s Official Betting Partner.
Leicester City and W88 roll the dice for another season
September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.
Man City re-treads sleeve branding with new Nexen deal
September 16 – Manchester City have renewed their partnership with Korean tyre giant, Nexen Tire, for a third term, keeping their sleeve sponsorship position and adding sleeve branding to the women’s team, training kit branding and the club’s esports team.
Everton renews deal with Fratelli Beretta
September 14 – Everton, riding high from their weekend opening season win over Spurs, have more cause to be positive having extended their partnership with Italian food giant Fratelli Beretta.
Online gambler picks up Leicester City deal as it readies a UK site launch
September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.
One league Barca are winning easily
September 11 – Barcelona have become the first football club to break the 10 million YouTube subscriber mark. The NBA (14.7million) is the only sports channel that has more followers.
Milka-ing it: Mondelēz agrees Bundesliga partnership to start 2021
September 11 – US confectionary giant Mondelēz International has continued to spend its European marketing dollars on football with the announcement that it will become an official partner of Germany’s Bundesliga and Bundesliga 2.
Spurs partner with Libertex trading platform in multi-year deal
September 10 – Premier League Tottenham Hotspur, known for their well-heeled City of London working fans, have a new trading platform for them to play on.
LaLiga agrees Asia deal with bookie M88 with a focus on content-driven marketing
September 10 – LaLiga has signed a new agreement with online betting platform M88 to become the league’s Official Regional Betting Partner in Asia.
Tribus clock in with Liverpool deal in time for season start
September 10 – Swiss luxury watch brands are timing their assault on the Premier League and its clubs with precision.