July 7 – Spanish giants Real Madrid, who are currently undergoing renovation of their iconic Santiago Bernabéu stadium, have announced a wide ranging multi-channel retail programme.
July 7 – A smart and expensive set of wheels is an essential part of the kit of the modern day millionaire professional footballer. But what happens when those wheels become less loved and surplus to requirements. What is the vehicle resale value with the celebrity attachment added to the luxury value of the car? And what if the car, or tractor, is a beautifully maintained classic?
July 6 – Celtic’s new Adidas kit is already proving a hit with fans as the volume of pre-orders for the new training wear on the club’s online shop last Friday served to crash the site’s servers.
July 6 – Spanish telecommunications giant Telefónica has signed an exclusive broadcast rights deal for UEFA’s flagship club competitions for the 2021-24 cycle covering the Spanish territory.
July 6 – The war on global piracy has seen a new battle win for LaLiga who, working with the Danish Rights Alliance, have won a court ruling that pirate service Rojadirecta is illegal and must be blocked by Danish ISPs.
By Samindra Kunti
July 3 – In an unprecedented move, Brazilian broadcasting behemoth TV Globo has rescinded its contract with Rio de Janeiro’s state football federation after Flamengo streamed their match against Boa Vista on Youtube under a temporary federal rule introduced by Jair Bolsonaro.
July 3 – Gambling sponsorship on football shirts in the UK should be banned as a deterrant to young people being lured into betting, a British House of Lords report has recommended.
July 2 – At last good news for French league football. Online bookmaker Betclic has agreed a three-season deal to become a marquee partner of the Ligue de Football Professional’s (LFP) Ligue 1 and Ligue 2 championships.
July 1 – With virtual gaming having become the major growth area for football as the world has been in lockdown, Manchester City, one of the early adopters of efootball, has expanded its immersion in via a new regional partnership with mobile game developer, Capstone Games.
June 30 – The European Sponsorship Association (ESA) has released results from the second edition of its ESA Sponsorship Sentiment Tracker, indicating that there is a growing confidence in the sponsorship business as coronavirus lockdown is eased across Europe.
By Paul Nicholson
June 29 – Serie A returned to beIN Sport TV schedules at the weekend following the last-minute conclusion of a deal between the broadcaster and the league over a reduction in the rights fees to be paid.
By David Owen
June 29 – Aston Villa, the famous old Birmingham-based club currently lying next to last in the Premier League table, have signed online car retailer Cazoo as their new shirt sponsor and “principal partner”.
June 25 – Promotion-chasing English Championship club Leeds United have removed a cardboard cut-out of former al Qaeda leader Osama bin Laden from the stands at its stadium.
June 25 – Electronic Arts and LaLiga have extended their partnership in a 10-year deal that will keep EA Sports’ FIFA title as the league’s official and exclusive video games partner.
June 23 – BeIN Sports went dark on the broadcast of the return of Serie A from the coronavirus shutdown this weekend as tensions mount over the league’s relationship with Saudi Arabia and the kingdom’s support of pirate channel beoutQ.