Crypto-rush: $BAR fan tokens sold out in 2 hours. Barca to issue new release tomorrow
June 23 – It took just 120 seconds for the Barcelona blockchain fan tokens to sell out on the Chiliz Exchange yesterday, raising $777,000.
Football Marketing
Bundesliga secures €4.3bn TV deals for Germany; DAZN and Sky still in play
June 22 – The Bundesliga has become the first major European league to negotiate a new TV rights deal in the coronavirus age. While the new deal shows a reduction on the previous broadcast money achieved, it nevertheless suggests that there is still some life left in the market.
Barca launch $BAR tradeable fan token with Socios.com flash sale
June 19 – FC Barcelona are to take their first steps into the Fan Token blockchain zone with a 48-hour flash sale of $BAR, in partnership with bitcoin platform Chiliz.
LaLiga and DFL combine to shut down 2m subscriber pirate streaming network
June 19 – With the row over the Saudi-based BeoutQ pirate broadcaster and the takeover of Newcastle United still hot news, an international coalition has managed to shut down another illegal streaming network
Inter make it 21, with launch of Turkish academy project
June 19 – Italian giants Inter Milan have added their 21st international academy project with the launch of the Inter Academy Turkey in local partnership with 3H Sport Okullari, part of Altun Logisitics.
Mediacom picks up a slice of the future with Brazil and Real Madrid starlet Vinicius Jr
June 16 – Move over Neymar Jr, Brazil’s hottest young talent Vinicius Jr has signed a big deal with a giant agency.
AFC opens up bid process for Middle Eastern TV rights by territory
June 12 – The Asian Football Confederation (AFC) has issued an RFP (request for proposals) covering broadcast rights for 10 Middle Eastern territories.
Snapchat snafu: Alli’s ban will keep him out of crunch Spurs vs Man Utd restart
June 12 – Tottenham and England midfielder Dele Alli has been banned for one match by English football authorities over a post on social media about coronavirus.
OneSoccer grabs DFB-Pokal rights as Canadians tune in to Alphonso Davies
June 10 – The standout performances of Bayern Munich’s Canadian sensation Alphonso Davies has prompted OneSoccer, Mediapro Canada’s dedicated soccer service, to acquire the live rights to the semi-finals and final of Germany’s DFB-Pokal, the country’s top cup competition.
Norway’s stay-away superstar Hegerberg swaps Puma for new Nike deal
June 9 – Former women’s Ballon d’Or winner and Norwegian star striker Ada Hegerberg has signed a long-term deal with sportswear giant Nike.
Everton drive new sponsor line-up with Cazoo taking shirt in £27m deal
June 9 – Premier League Everton have announced a replacement for front of shirt sponsor betting brand SportPesa. On-line car sales site Cazoo will take the premium position in a three-year deal reportedly worth £27 million.
EFL agrees £10m Sky rebate and gives club season ticket holders free access to live streams
June 8 – The English Football League has agreed a £10 million rebate with its domestic broadcast partner Sky, in a revamped TV deal that will see all 108 remaining matches broadcast live across linear and digital platforms.
AXA step up to ensure future of Swiss women’s league
June 8 – AXA is to become the title sponsor for the Swiss women’s league after signing a two-year deal with the Swiss Football Association (SFA).
Stay at home: UK viewers to get a free-TV feast of Premier League football
June 4 – The Premier League clubs meeting today are expected to rubberstamp a domestic TV schedule that will see 33 of the remaining 92 fixtures broadcast free to air.
Nike made to wait as Liverpool complete season in New Balance kit
June 3 – New Balance, who are being replaced by Nike as Liverpool’s kit supplier from next season, have agreed a short-term extension to their current contract that will see them through to July 31 and the likely crowning of Liverpool as Premier League champions.