October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
October 26 – The National Women’s Soccer League (NWSL) completed its rearranged 2020 schedule reporting record breaking broadcast numbers with its new CBS TV deal.
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
October 23 – Arsenal have agreed an official partnership with global aluminium packaging company Ball Corporation in a co-operation designed to help the club and its fans reduce their impact on the environment.
October 22 – Spanish media rights agency Mediapro is seeking a negotiated solution with the LFP after the French league issued a €172 million demand for unpaid rights fees.
October 21 – LaLiga has become the first European sports league to open an official account on the Twitch streaming platform.
October 19 – Mastercard has extended its 26-year partnership with UEFA for a further three years with a new deal for the Champions League for the 2021-24 rights cycle.
October 19 – Online travel business Expedia has debuted this weekend as Liverpool’s sleeve sponsor, taking over from Western Union who still had two years left to run on their agreement.
October 16 – While Manchester United’s owners and top management have been playing politics over the future powerbase of English professional football with their backfired Big Picture Project, the commercial engine of the club has nevertheless continued to purr.
October 13 – Serie A club AS Roma are reportedly close to signing a longer term kit deal with US sportswear brand New Balance.
October 12 – The English Premier League faces a backlash from fans after agreeing a deal with domestic broadcasters Sky and BT Sport for games not already being shown live to be offered via pay-per-view.