January 7 – Social media numbers often look astronomic with European clubs in particular selling marketing packages based on millions of followers, likes and interactions. But how good are these numbers?
January 6 – The top flight of Dutch football, the Eredivisie, has increased its ownership stake in the company that sells its commercial rights, Eredivisie Media & Marketing (EMM).
January 5 – Manchester City Women are putting on the style with Italian fashionwear production house Salento Creazioni Moda who have become the team’s first ever global formalwear partner.
January 4 – Jeep has renewed its shirt sponsorship with Italian giants Juventus in a €45 million-per-season, three-year deal running through to the end of the 2023-24 campaign.
December 21 – French football is still counting the cost of the loss of the Mediapro broadcast deal that has plunged a raft of clubs, already hit by the Covid-19 pandemic, into further financial disarray.
December 21 – City Football Group clubs Manchester City and Melbourne City have partnered with Animoca Brands for a range of new digital games and collectibles.
December 21 – Premier League Everton have traded on their Colombian links of James Rodriguez and Yerry Mina with the club’s first sponsorship from the country.
By Paul Nicholson
December 18 – The Premier League has renewed its broadcast rights partnership with beIN SPORTS for the Middle East and North Africa region for a new three-year terms running through to 2025.
December 18 – Twitch is rapidly becoming the newest must-have ‘broadcast’ channel for clubs, with Premier League Tottenham Hotspur launching their service on Wednesday. LaLiga’s Barcelona announced they were migrating new content to a Twitch last week.
December 16 – Continental Tires, who celebrate a 150th anniversary next year, will do so with a renewed sponsorship of the Asian Football Confederation’s national team competitions and the exclusive sponsor in the tire category.
December 16 – Spanish giants Barcelona today launch their official channel on live streaming behemoth Twitch, opening with commentary of the club’s LaLiga match against Real Sociedad.
December 15 – Premier League Arsenal are revamping their membership programme into a broader based loyalty and rewards programme that will be delivered in partnership with Barclays Bank and Fortress GB.
December 15 – OneFootball has acquired Dugout, one of the world’s largest digital football media businesses, taking over a key rival in a bid to expand its reach and digital footprint further.
December 14 – The Professional Football League (LFP) and Mediapro have reached an agreement to part ways with the Spanish agency paying €100 million in compensation.
December 8 – The AFC has taken a significant step into eastern Europe’s broadcast market with United Media picking up the rights for Southeast Europe to the Asian confederation’s major national and club competitions.