March 30 – Europe’s total sponsorship by volume rose 1.9% last year, to a record €30.69 billion, according to the latest European Sponsorship Association (ESA) and Nielsen Sports sponsorship report.
March 23 – France Ligue 1 club Bordeaux will switch its kit supply deal from Puma to Adidas from the start of the 2020/21 season.
March 19 – French champions Paris Saint-Germain (PSG) are to feature in their own behind-the-scenes docuseries, produced by Amazon, later this year.
March 17 – The cancellation of England ‘s four professional league last weekend was a gift for the country’s non-league teams who in the eight tier on average saw a 90% increase in attendance figures as fans switched to watching local teams.
March 17 – Car manufacturer Peugeot has supplied the Scottish FA with a fleet of new cars and vans which will used by its elite youth coaching teams.
March 17 – Sportradar and Australia’s National Premier League have partnered to create and OTT streaming platform for football in Australia.
By Paul Nicholson
March 16 – The financial crisis that has engulfed the Trinidad and Tobago Football Association (TTFA) since the election of its new president William Wallace looks unlikely to be eased by the federation’s new kit deal with little known UK appareil company AVEC.
March 16 – In March 2015 Scottish giants Celtic traded in Nike for another US firm, New Balance, as the club’s kit supplier in what was a record deal. Five years later New Balance is being replaced by Adidas in another new record deal.
March 11 – The English FA has with former FA director Heather Rabbatts’ Women’s Sports Group on the distribution of all UK media rights for the Barclays FA Women’s Super League.
March 11 – Liverpool have taken over from Manchester United as the Premier League’s most powerful football team sponsorship property, according to a new ranking from DataPOWA.
March 10 – Manchester United have announced that they have frozen season ticket prices for the 2020-21 campaign for a ninth consecutive season.
March 9 – Milan’s San Siro may not be considered fit for purpose or provide a state-of the-art experience for the modern day fan, but it will soon have a cutting edge perimeter LED technology billboard system.
By Paul Nicholson
March 6 – The battle over the ownership and control of data generated by the English and Scottish leagues has entered a new potentially and defining phase that raises both public interest concerns as well as anti-competitive, creative copyright and integrity issues.
March 5 – Having reported record opening weekend viewing figures in the US, Major League Soccer (MLS) has unveiled a new alliance with Facebook that will see highlights of all matches available on Facebook Watch.
March 4 – The opening weekend of the Major League Soccer (MLS) season delivered record TV ratings across the US for a league that is pushing to take a bigger slice of the broadcast rights revenue cake.