Real Madrid break digital ground in Russia with Marathonbet
December 2 – Real Madrid has signed online bookmaker Marathonbest as its first club partner in Russia.
Football Marketing
PSG put naming rights of Parc des Princes up for sale seeking $22m
November 28 – Ligue 1 leaders Paris Saint-Germain have launched the sale of the naming rights of their famous Parc des Princes. The French club has created a digital platform to test the waters, seeking a deal worth $22 million a year.
beIN SPORTS commits to Club World Cup TV despite piracy issues in Saudi
November 28 – Qatar-owned broadcaster beIN Sports has bought the TV rights for the next two editions of the FIFA Club World Cup in Qatar.
Italian dash for the Saudi Super Cup cash could cost $500m if beIN drops Serie A rights
November 27 – Serie A’s decision to take its Super Cup to Saudi Arabia could cost the Italian league $500 million in TV rights if beIN Sport follows through on its threat to drop the league from its schedules when the broadcast rights agreement comes up for renewal for the 2021-2024 cycle next year.
Dortmund and Puma in 8-year renewal for €250m
November 27 – Borussia Dortmund and Puma have extended their contract until 2028, believed to be worth a €250 million.
Heineken renews its Copa Libertadores and Sudamericana sponsorships through 2024
November 21 – Having renewed its sponsorship of UEFA’s club competitions, Heineken has followed up with a renewal of its Conmebol deal for South America’s two leading club competitions, with Amstel being the brand partner.
beIN adds free streaming channel in US driven by LaLiga
November 21 – beIN Sports is to add a new free live streaming channel to its US stable with the launch of beIN Sports XTRA which will debut with selected live games from Spain’s La Liga, France’s Ligue 1 and Turkey’s Super Lig.
Mediapro rejects Super Cup in Saudi leaving RFEF struggling to find Spanish TV partner
November 11 – Mediapro is the latest broadcaster to turn its back the Spanish SuperCup as a result of the Spanish FA’s (RFEF) decision to move the event to Saudi Arabia in a €130 million deal.
English FA renews Lagardère to fill remaining sponsor categories
November 20 – Lagardère Sports, battling to retain its partnership in Africa with CAF, is finding life more collaborative in Europe and has extended its partnership with the English Football Association.
BT renew UEFA club rights for £1.2bn adding more matches and technology boost
November 19 – The broadcast market may be disrupted by piracy and challenger broadcast platforms, but big money for premium product is still available if the £1.2 billion UK pay TV broadcaster BT Sport is paying for the next cycle of Europe’s Champions League is an indicator.
Spanish FA warned to make it rights sales operations legal
November 14 – The Spanish Football Federation’s (RFEF) who are controversially taking their Super Cup to Saudi in January for the first season of a €120 million three-year deal, have now fallen foul of Spain’s competition authorities over its invitation to tender for rights to the competition.
Man City’s Silva banned for Chelsea game over Mendy Conguitos tweet
November 14 – Manchester City’s Portuguese midfielder Bernardo Silva has been suspended for one match – the key Premier League clash with Chelsea – over a tweet he sent to team-mate Benjamin Mendy, and fined £50,000.
Heineken adds Euro 2020 to portfolio and refreshes Champions League deal
November 13 – Dutch brewer Heineken has doubled up its sponsorship in European football adding the marquee Euro 2020 Championships to a renewal of its long running Champions League sponsorship.
CBS enters the soccer TV rights game with Champions League deal
November 13 – CBS Sports who entered into the US battle for control of football (soccer) broadcast rights last week with the securing of the UEFA Champions League TV deal has outlined plans for its coverage.
Takeaway.com looks to Euro 2022 to feed European expansion
November 12 – UEFA has announced Takeaway.com as an official partner of the Euro 2020 championship, no value has been given for the deal which will the online food delivery service designated as the ‘Official Food Delivery Services Partner’.