November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.
November 11 – Football as fashion is becoming the norm, however Italian giants, Juventus and one of the world’s biggest apparel companies, Adidas, are taking it a step further, and adding the element of science.
November 8 – BBC Radio 5 Live continues to be the gold standard when it comes to match commentary and to the delight of thousands of listeners, the platform has retained the Premier League audio commentary rights until the 2028/29 season in a new four-year deal.
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
November 7 – Fresh off completing the first-ever unbeaten campaign in the Bundesliga, current champions of Germany, Bayer Leverkusen 04 are upping the stakes off the pitch for the Werkself faithful with a brand new Fanzone.
November 7 – Netflix has long been known to tackle controversial subjects, while Spanish football has had an uncomfortable relationship with it’s all-conquering women’s team. Now these two meet in an explosive documentary, It’s All Over: The Kiss That Changed Spanish Football will have certain sections of football squirming.
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
November 6 – Premier League side Southampton FC have partnered up with nutrition experts Hexis in an effort to enhance their players’ performance through ‘tailored nutrition and fuelling strategies’.
November 6 – The Croatian Football Federation (HNS) has extended its sponsorship agreement with Inersnack Adria.
November 5 – FIFA has announced a standalone tender in the United States for the broadcast rights to the 2027 Women’s World Cup that Brazil will stage.
November 5 – The Ligue de Football Professionnel (LFP) has entered a five-year partnership with WSC Sports to drive AI-powered content automation for Ligue 1 McDonald’s, Ligue 2 BKT, and the Trophée des Champions.
November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
November 5 – Inter Milan, one of the great names of European and Italian football, are introducing Carta Inter, a new IBAN card specifically designed for all Nerazzurri fans. The card represents a strengthening of the collaboration between the club and BPER, the official Banking Partner of FC Internazionale Milano.
