September 10 – Football and baseball are set to briefly unite as Serie A side AC Milan partner up with the MLB’s New York Yankees to collaborate on a limited-edition, co-branded fashion line.
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
September 10 – Bursaspor, one of Turkey’s biggest clubs which currently is playing in the fourth tier in Turkey, has signed a shirt sponsorship deal with Atış Group.
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
September 9 – Electronic Arts, producer of the FC25 game, has unveiled a series of exclusive multi-year marketing partnerships and in-game integrations as the company continues to strengthen its flagship EA Sports FC 25 game ahead of its release later this month.
September 9 – After four years with their official licensing outside of the world’s most popular football simulation game, Roma and Napoli will rejoin the fray as part of a big win for EA Sports ahead of the release of the FC 25 title later this month.
September 9 – Online news magazine LeoVegas.News has renewed its sponsorship with Serie A’s Atalanta for the 2024/25 season.
September 6 – The American gem in City Football Group’s global ownership portfolio, New York City FC, have announced Klutch Sports Group as the club’s agency of record for Founding Partnerships at New York’s first football-specific stadium, slated to open in 2027.
September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
September 6 – AC Milan have announced a new partnership with ASUS, which will see it become the club’s Official Computer Hardware Partner starting from the current season.
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
August 5 – Bulgaria’s Botev Plovdiv has signed a partnership agreement with Bulgarian digital advertising agency LED Zon.
LED Zon provides a wide range of marketing and advertising opportunities with a specialism in outdoor advertising.
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.