Hazard scores cover of EA Sport’s FIFA 20 game
July 29 – Eden Hazard has scored his first hattrick with Real Madrid, featuring on the cover of EA Sports FIFA game for the third time.
Football Marketing
Indian beer brand Kingsfisher makes Premier League debut with the Saints
July 29 – Leading Indian beer brand Kingfisher has made its first foray into Premier League football becoming the Official Beer partner of Southampton in what is described as a “multi-year” deal.
StormGain take Newcastle United sleeve patch in one-season deal
July 29 – Premier League Newcastle United have struck a deal with cryptocurrency trading platform StormGain for their sleeve sponsorship for the 2019/20 season.
AIA stays front and centre with Spurs in renewed 8-year £320m deal
July 26 – Premier League Tottenham Hotspur have renewed their partnership with principal partners AIA Group Limited (AIA), in a deal reportedly lifting the value of the sponsorship by £5 million to £40 million a year.
Welsh secure JD as league title sponsor for 7 years and rebrand with Cymru name
July 25 – The Welsh FA (FAW) has announced a new seven-year title sponsorship deal for the top tiers of its domestic league and a rebranding of the competitions embracing the country’s Welsh-language name – Cymru – in the title.
Africa talking. 10m take to Facebook to engage with AFCON 2019
July 25 – Facebook has released a set of stats following CAF’s AFCON 2019 championship in Egypt that show more than 10 million people got involved on the social media platform. The official tournament Facebook page had more than 3.6 million likes.
Dilly Dilly. Bud pours itself into LaLiga and Premier League deals
July 24 – Budweiser has increased its football sponsorship portfolio in Europe becoming the official beer of LaLiga and the Premier League in what are described as multi-year deals (usually three year-terms for both leagues).
Man City’s cultural revolution crashes with Chinese state media taking aim
July 23 – English champions Manchester City have been branded “disrespectful” and “arrogant” by China’s state media following their pre-season visit to the country for the Premier League Asia Trophy.
Going to Hells: Gunners go local with Camden Town Brewery deal
July 23 – Arsenal have gone local with their latest sponsor partner. Camden Town Brewery, which has become the club’s Official Beer Partner in the UK and Ireland in a three-year deal.
Barcelona launch TikTok channel in time for pre-season in Japan and US
July 23 – Barcelona are the latest European club to launch on the Chinese video-sharing platform TikTok. They join Real Madrid, Bayern Munich, Dortmund and Liverpool as the biggest clubs on the social media channel, others are rapidly migrating the same way. LaLiga is also on the platform.
Clubs push deeper into OTT trials as Pay-TV operators re-prioritise rights buys
July 22 – The changes taking place in the ‘disrupted’ sports TV market are highlighted in a new analysis that finds that 23% of the world’s top leagues and federations now have their own OTT streaming services.
Premier League clubs winning big at the bookies, but ethics issues loom
July 22 – Half of the Premier League’s shirts will display a gambling company’s logo during the 2019-20 season, rekindling the debate about betting in sports.
Paddy Power adds Motherwell main sponsorship to their ‘no-shirt-logo’ marketing gimmick
July 22 – Bookmaker Paddy Power has added a second top tier shirt sponsorship to their ‘Save our Shirt’ marketing campaign – with Motherwell of the Scottish Premier League now joining Huddersfield Town.
Brazil’s 2019 Copa America triumph to star on the small screen with Amazon
July 22 – Amazon Prime Video has bought the series ‘All or Nothing’ featuring Brazil’s 2019 Copa America win on home soil, TV sales agency Pitch International has announced.
Standard Chartered and Joie expand Liverpool deals to take women’s shirt positions
July 19 – Liverpool’s women’s team, currently on tour with the men in the US, has announced tour sponsor Joie as their principal partner as well Standard Chartered as their main shirt sponsor.